NZ mobile ads grew 33% in 2014

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Global mobile advertising platform InMobi has released its latest annual Mobile Insights Report for New Zealand, revealing mobile advertising on its network grew 33% in 2014. Almost 4.4 billion ad impressions were served on its network in New Zealand last year, an increase from 3.3 billion in 2013.

Ready for Saturday?

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The 2015 edition of New Zealand’s premier annual design event, Urbis Designday is ready to roll this Saturday in Auckland . Curated installations by uber-talented designers, great hospitality, designer dog houses and a fun day out awaits design lovers and enthusiasts.

Stand to Attention!

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Leading media operator APN Outdoor is following up last year’s ground-breaking Attention Economy study – which investigated the way people move, think, feel and respond to outdoor advertising – with the launch this week of a series of advertiser category studies.

National Geographic Jr debuts Downunder

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National Geographic Kids, one of the world’s biggest-selling kids’ magazines, will debut on June 4 in Australia & New Zealand. Published by Creature Media, publishers of National Geographic Kids UK and South Africa, and under licence from the National Geographic Society, National Geographic Kids magazine will bring children a whole new way to explore their world.

PR – an unavoidable truth

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Pead PR account director Amelia Haysom attended the annual IPREX Global Leadership Conference, in London. She joined 30 young leaders from around the globe to discuss the theme Beyond Silos: Operating and managing in an integrated communication industry. Here’s her report … 

Simon Harper RIP

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Advertising photographer Simon Harper (Harper Photographics) died suddenly on Monday 26 February, aged 54. He was cremated at Schnapper Rock, Albany, on Wednesday 4 March.

The world’s shortest sale?

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Matt Williams and Freddie Coltart from FCB had an idea – to make a sale that only lasted as long as the radio ads. And that idea has seen the pair named worthy recipients of the February ORCA award for their work for. AS Colour, an apparel chain historically known as a t-shirt company.

Arrivals & Departures

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Paul Henry taps Gracie Taylor: MediaWorks Radio has appointed George FM drivetime announcer Gracie Taylor as digital producer for the new TV3/RadioLIVE Paul Henry Show, starting Tuesday 7 April.