Paris-based global marketing crowdsourcing business eYeka has launched “an innovative crowdsourcing offering” called eYeka Express. “This new crowdsourcing format has been developed in order to better serve consumer & market insights professionals – both within brands, market research and planning departments – who need a fast and affordable crowdsourcing solution for frequent use,” says eYeka product vp Nicolas Borgis.
Australian tech talent is the target for a new social media campaign out of Touchcast Wellington that aims to attract talent to the Capital’s booming ICT and creative sectors.
Both of NZ’s top adschools are celebrating the achievements of both grads and current students at last week’s Axis Awards.
MediaWorks and NZME has reiterated that The Radio Bureau is here to stay – despite the determined efforts of some journos in this town.
When DDB’s Sydney-based regional group ceo Marty O’Halloran (a true-blue Aussie by birth) decided to move his regional HQ to Auckland in 2005, his bosses in New York were not impressed. “They gave me 12 months to make it work,” he told the Weekend Herald’s John Drinnan in an interview published on Saturday.
Major brands may be devoting increasing attention to digital but print advertising – whether in the form of circulars, catalogues or magazine spreads – remains a stalwart beloved of consumers, says global ad news site Warc in a report that drew information from several sources.
At a sell-out event at SKYCITY Convention Centre in Auckland last night, emceed by the terrific Jesse Mulligan, 800 advertising people came together to celebrate the industry’s best creative work of the past year.
Last night’s excitement at the CAANZ Axis Awards may have seemed like a fast-fading memory to many of the participants as they woke this morning – but when they got to work, a surprise awaited them: Last Night, a magazine commemorating the occasion in all its lurid glory, was waiting for them on their desks.
The Breeze has tapped Spandau Ballet and their hit song True for the network’s latest marketing campaign.
bcg2 has launched its FMG brand campaign after winning the account in September last year in creative pitch.