LONDON, Today: UK ad/media site Warc has appointed Colenso BBDO group business director Ahmad Salim to the jury for the Effective Innovation category in the 2020 WARC Awards scheme, a global search for next-generation marketing effectiveness.
Q&A: Wrike links with Marketo (Updated)
Wrike, a cloud-based collaboration and project management platform, has joined forces with B2B marketing engagement agency Marketo, which has bases in Australia and NZ.
TBWA’s smart device in sheep’s clothing
AUCKLAND, Today: TBWA is currently running a new campaign for the ANZ Healthy Homes initiative, starring “Mr Humfreez”. TBWA CCO Shane Bradnick said: “Behind his friendly appearance, Mr Humfreez features cutting-edge technology yet he has no screen, no wires and doesn’t need charging.”
Stanley St shoots Briscoes’ new brand ad
AUCKLAND, Today: Briscoes – with a little help from Stanley St – have taken their ownership of ‘you’ll never buy better’ a step further in a new brand ad that celebrates their long relationship with New Zealanders.
‘Unmanly’ rules uncool
AUCKLAND, Today: The White Ribbon charity is gearing up to launch its annual November campaign this Saturday, titled Challenge the #Unspoken Rules.
NZ turns its back on global ad show
PARIS, Today: No New Zealand agencies turned up to the Epica Awards this year, passing up on a fine opportunity to display their wares to the world.
oOh! got brands over RWC advantage line
AUCKLAND, Today: While the ABs did not manage to make it three in a row at the World Cup, a number of local advertisers were winners when it came to using creative and contextual advertising executions across oOh!media’s classic and digital network across the country.
Sydney-bound
AUCKLAND, Today: Isentia NZ manager Russ Horell is packing his bags for a move to Sydney, following his elevation to the chief commercial officer’s role at the Australian office.
Head lines
AUCKLAND, Today: Truly original headlines are a scarce commodity – all the obvious ones have been used. But often, the oldies are the truly goodies. Like these two …
Stapleton: The risk of not taking risks in business
AUCKLAND, Today: DDB CCO Damon Stapleton loves the risky business of taking risks. And in a thought-provoking piece in yesterday’s Herald on Sunday, he wrote: “The individual artist is the biggest risk factor of all.”
