And ApolloNation Auckland scored two finalist spots (for Tui Catch A Million), both in the Best Sponsorship or Partnership campaign.
Here For Life is St John’s new brand positioning. And an emotional new TVC from Colenso BBDO and Thick as Thieves begins to establish and give meaning to it. The commercial features Haylee Wrenn from Hawkes Bady, whose life was saved by St John after she suffered a cardiac arrest.
MediaWorks poaches TRB pair: MediaWorks has appointed Gerhard Simanke and Johnathan Schaffer – both from The Radio Bureau. Simanke will work in a senior group agency role and Schaffer in a radio strategy & planning manager.
NZ Herald owner NZME has dropped the dot at the end of its new corporate name – a decision cheered on by journos all over the country.