AUCKLAND, Today: One year since launching, NZ employment site Seek’s Smarter Search function – designed to help job seekers expand their prospects by using AI technology to predict their top matches – is receiving 250,000 search sessions each day.
The graduate
AUCKLAND, Today: Graduates have ranked the Clemenger Group as the most sought-after place to work in New Zealand’s media & communications sector, according to a release from the company.
Holden ignored nostalgia asset
BRISBANE, Tuesday: Queensland University of Technology marketing professor Gary Mortimer says the decision-makers who decided to kill the Holden brand overlooked one of the company’s priceless assets – nostalgia.
Beat the fire
AUCKLAND, Today: FCB helped Fire & Emergency NZ to launch Escape Week, which ran last week (Sunday to Saturday) aiming to convince Kiwis to proactively plan an escape from their home if a fire were to break out.
Oldster aid
AUCKLAND, Today: Freemans Bay-based full-service agency Contagion has created a new campaign for NZ charity Spend My Super.
Fedyszyn’s choice
AUCKLAND, Today: Loupe Agency photographer/director Fraser Chatham has been selected as part of the 2020 Axis judging panel.
Out of gas (Updated)
AUCKLAND, Today: FCB has crafted a new campaign for Mercury, calling on New Zealanders to “kiss oil goodbye”.
Growth. Not snake oil
AUCKLAND, Today: Stuff newspaper & partnerships GM Ben Rose left last month to establish The Growery, a business that focuses on revenue growth for NZ corporates. How’s it going outside the mainstream?
