AUCKLAND, Today: By Adobe ANZ MD Suzanne Steele: Three things are essential to delivering exceptional customer experiences in today’s experience economy: Technology, talent, and data.
Patrick Gower scores high numbers
AUCKLAND, Today: Kiwis turned up in droves to watch Three’s two-part doco series Patrick Gower: On Weed. An impressive 794,200 5+ tuned in, with 412,500 sitting in the key 25-54 demographic.
Not just a Lotto ad
AUCKLAND, Today: In June, DDB released a new Lotto Powerball tvc, Lost, which quickly became a favourite NZ ad. But now Lotto has revealed that the production was much more than a commercial – it was actually a ticket.
What’s new for the Epica Awards 2019?
PARIS, Today: Mark Tungate, the tireless director of the Epica Awards, has written a Q+A for M+AD. And – true journo to the core – he even wrote his own questions. (M+AD ed David Gapes is on the jury for Epica 2019.)
The TAB says Hello to RWC
AUCKLAND, Thursday: The TAB has appointed creative indie agency Hello after a competitive pitch process for their Rugby World Cup campaign, Try Time (scroll down for the tvc link).
The Godfather of Effectiveness puts pen to paper (Updated)
SYDNEY, Today: The Australian Communications Council has launched a “groundbreaking” report into ad effectiveness – part-authored by UK adman Peter Field, who visited Auckland recently (as guest of the NZ Comms Council) to speak about Long-Term Brand Building (scroll down for the link to the NZ video, introduced by Paul Head).
Stuff joins ad legend to celebrate print
AUCKLAND, Thursday: Stuff has today announced the launch of its inaugural print advertising competition, The Paper Planes, shining a spotlight on New Zealand’s most creative and innovative uses of print media.
QMS switches on Christchurch
CHRISTCHURCH, Thursday: QMS has acquired Etc Media’s premium Christchurch digital billboard portfolio, adding 12 large-format digital billboards to its existing national network.
Award-winning Oz PR agency sets up shop in Auckland
AUCKLAND, Wednesday: Sydney-based PR/brand engagement agency CampaignLab has today announced it has made the leap across the ditch, launching the business in New Zealand – and appointing Sophia Berry-Smith (ex Stuff) to run it.
NZDM Awards entry call
AUCKLAND, Today: The Marketing Association has issued its call for entries for the 2019 NZ Direct Marketing Awards.
