In its quest for better data for its clients, Auckland-based analysts Data Insight has hired Ian Mills as its new general manager. He joins direct from Ipsos where he led the New Zealand team for the past nine years, and oversaw an expansion of services and products. His team won every Supreme Award at the biannual Research Effectiveness Awards since 2008.
Conquering New Zealand’s tertiary institutions one city at a time, CAANZ industry development manager Marlen Smith has been on a quest to find the country’s top graduates to intern at your agency. Applications for the 2015 CAANZ Intern Programme are now open.
Harper Photographics has announced that its studio is now for hire to film and video production companies. The studio is New Zealand’s largest – a 9x8x5 metre full infinity cyclorama studio, complete with drive-in access.
Foodstuffs and Colenso BBDO have introduced quirky new characters in latest New World campaign instalment. Last year, New World introduced their Fresh Experts with a suite of glossy infomercials, complete with awkward customer testimonials and flashbacks.
Yet another Carl’s Jr raunchy television ad featuring Paris Hilton has been banned in NZ by the Commercial Approvals Bureau – and thanks to the freedoms offered by the Internet, sites like this can screen it (above).
Yahoo New Zealand won the Battle of the Ad Bands’ big Euro auction – and plans to use the prize to reward staff. The company’s $1000 bid on Botab night was not bettered on Friday, and CAANZ notified Yahoo! of the win this morning.
The Interactive Advertising Bureau has appointed Adrian Pickstock to the new role of Chief Executive Officer. He replaced general manager Alisa Higgins, who left in May to form her own company, Higgings Consulting. As CEO, Pickstock will be responsible for the overall management of the IAB and its objectives, and will report to Chairman Spencer Bailey.
Val Morgan has today released the first results in the Power of Cinema series which demonstrate the value of including cinema as part of a media strategy. “The findings prove that cinema significantly improves advertising effectiveness, delivering a 40% increase in the key metric of brand consideration,” says VM managing director Daniel Hill.
Auckland’s War Memorial Hall in The Domain is the venue for this week’s NZ Magazine Awards. The doors open for pre-drinks in the Grand Foyer on the ground level at 6.30pm this Thursday (25 September); at 7.30 guests will be ushered upstairs to the Events Centre on the third floor, and the awards show kicks off at 7.45 sharp.
CAANZ has set the dates for its big three 2015 awards shows – Axis (to be held on March 10), the Beacons (formerly the Media Awards) on April 23, and Effie on October 8. “Missed out on the opportunity to enter the 2014 Effie Awards?” wonders CAANZ’s Nicky Monera. “Well perhaps you should have recorded the dates in your diary when we told you to! Start off by recording the following important dates!”