HAMILTON, Today: Waikato public relations agency HMC has announced that it has become a social enterprise and is now donating 100% of its profits to charity.
Eyeota partners with DOT Loves Data
SYDNEY, Tuesday: Audience technology platform Eyeota has expanded its offering in Oceania by partnering with New Zealand-based DOT Loves Data, a data company that joins the dots between data science, marketing, and business strategy to develop data analysis products.
Dentsu Redstar wins with DB Export lo-carb campaign (Updated)
AUCKLAND, Tuesday: Another NZ winner has surfaced from the Drum APAC Digital Awards in Singapore over the weekend. NZ’s Dentsu Redstar scored in the Video category for DB Export Extra Low Carb campaign.
Agencies spread the AltTEXT message
AUCKLAND, Tuesday: Blind & Low Vision NZ (previously The Blind Foundation is spearheading an awareness campaign by creating the #AltTextForAll Movement.
Drum roll, please!
SINGAPORE, Monday: NZ-owned custom programmatic trading desk Acquire NZ has won the Best Digital Advertising Team title – one of the six major categories – at the Drum Digital Awards in Singapore.
Little story – big theme
AUCKLAND, Monday: Colenso BBDO has created a follow-up to the Bank of New Zealand’s What Ella Wants campaign, launching another little story with a big life theme.
DDB & Goodoil create a Jurassic classic
AUCKLAND, Today: DDB is launching a new AA Insurance campaign, titled Dinosaur vs Unicorn, as part of its successful Live a Little Freer platform.
Isobar bulks up
AUCKLAND, Today: Digital agency Isobar New Zealand has grown its offering with the addition of two new leadership roles.
Special rebrands Cannabis Co
AUCKLAND, Today: One of the most recognisable names in the Kiwi cannabis industry has changed. Hikurangi Cannabis Company has rebranded to Rua Bioscience as it turns to focus on the growing opportunities in the global cannabis market.
Global martech market hits NZ$200bn
LONDON, Today: Global accountancy firm BDO and ad-intelligence site Warc have valued the global marketing technology market at US$121.5 billion a year (NZ$200bn), a year-on-year growth of 22%, according to the annual Martech Report released overnight.
