AUCKLAND, Today: Kingsland-based agency BKA Digital Outfitters has launched a new corporate brand identity, Journey, aimed to elevate the business’ focus on digital for the customer journey, and includes a new logo, positioning and website.
AUCKLAND, Today: DDB Group’s PR arm Mango has kickstarted the year with two new senior appointments – reflecting, says MD Claudia Macdonald, its growth and focus.
AUCKLAND, Today: The Comms Council has released its 2019 industry development & event calendar – a comprehensive document designed to help you plan the year ahead.
WELLINGTON, Today: Te Aro-based video production company Wrestler has transformed “the world’s most liveable city into a rich, interactive virtual reality experience, the first of its kind globally” – called WellTown.
AUCKLAND, Tuesday: The Magazine Publishers Association has appointed Sally Duggan as executive director, taking over the role from Pip Elliott, who left in December.
AUCKLAND, Today: Ogilvy and Auckland Transport have teamed up with Hollywood/Kiwi stuntwoman Zoë Bell – a native of The Queen City – to spread the message that ‘no one is invincible’.
LONDON, Monday: Gunn Report, an annual compendium of the world’s most successful print and television advertising campaigns – and a sub-brand of UK marketing site Warc – is being re-branded, following Warc’s acquisition by global information company Ascential.
SYDNEY, Friday: Tourism New Zealand – with TBWA/Sydney fighting at our side – is lashing back at the Aussie meat industry’s provocative New Australia-land campaign.
AUCKLAND, Friday: Monday is Auckland Anniversary Day, an official public holiday in the northern part of the nation, with many businesses closed for the day.