Special Group has launched its latest round of Smirnoff billboards showing the ingredients and potentional occasions. The New Zealand-originated Pure Potential campaign, now in its fifth year, has helped lift sales volume by 28% and value by 71%.
Acclaim for DDB’s Lotto TVCs
DDB Group’s television work for Lotto New Zealand has been selected as Best Ad of the Week by global creative site Bestadsontv (part of Australia’s Campaign Brief empire).
Saatchi NZ wins global brand agency pitch
Saatchi & Saatchi New Zealand has beaten off three Australian agencies to win the final pitch as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid-2017.
Ad revenue drives TVNZ first-half profit
Increased advertising revenue and lower operational expenses lifted TVNZ’s earnings performance for the six months ended December – with the company reporting EBITDAF of $30.2 million, up $4.5 million (17.4%) on the same period last year.
Aussie site picks NZ indie as AoY
Auckland’s Special Group has been crowned New Zealand Agency of the Year by Australia-based Campaign Brief.
Special and Patrick McAteer launch video production shop
Special Group has enhanced its digital capablilities by launching a new production company, Nimble, to be headed by production industry legend Patrick McAteer (formerly GM at Film Construction and ceo at Oktobor).
Ocker journo in strife over sexist Jacinda interview
Veteran Nine Australia journalist Charles Wooley has suffered the wrath of social media after he described NZ PM Jacinda Ardern, as “attractive” during an interview on 60 Minutes last night.
Content agency founder ties knot with Saatchi NZ
Publicis Communications has announced that leading New Zealand content agency Frontside and founder Robett Hollis will be joining Publicis Groupe in New Zealand.
MA puts AI and Voice in focus
The Marketing Association is bringing back Digital Day Out with a focus on ‘digital conversations, human connections’ as AI and voice interfaces completely change the nature of customer journeys.
PRINZ signs global speakers for May pow-wow
The Public Relations Institute of New Zealand has enrolled a posse of talented speakers from within and outside the industry for its 2018 conference in Hamilton on Wednesday & Thursday 30 & 31 May.