The call for entries for the 2018 NZDM Awards is now open. This year the Marketing Association is calling for campaigns that take great data insights, intelligent strategy and cut-through creative to magic up a great response.
Sweetshop’s funnyman Kiwi shoots Ikea for Aussies
Sweetshop’s Kiwi Damien Shatford – a dab hand at lending humour to a commercial message – is working to inspire Aussies about the joy to be had in everyday life at home, through an Ikea Australia retail campaign, Get Used To A Better Living Room from The Monkeys, part of Accenture Interactive.
Outdoor sector shines spotlight on te reo Māori
AUCKLAND, Friday: In recognition of Māori Language Week, the outdoor media industry will display a variety of te reo Māori themed messages on over 280 digital out-of-home sites daily across the country.
Herald, Metro, NZ Rugby World star in latest Nielsen
The New Zealand Herald has continued to increase its readership year on year according to the latest Nielsen survey released today.
BC&F Dentsu & Subaru in hi-octane performance at Agency-Marketer Awards
SINGAPORE, Thursday: Twenty-two years of a hugely successful New Zealand partnership have been recognised as the best agency-marketer partnership in Asia Pacific, with a Gold award to Subaru NZ and its agency BC&F Dentsu, in Campaign Asia’s Agency-Marketer Partnership Awards last night.
Clemenger appoints its first NZ-based ceo
After overseeing Clemenger Group New Zealand operations as ceo for 10 years, Sydney-based Jim Moser is stepping down to take on a new group role, and is being replaced by a NZ-resident ceo.
SelfieSTIX wins in Manhattan
NEW YORK, Thursday: Colenso BBDO has picked two Golds and a Silver at the 2018 Clio Awards, all for the agency’s celebrated SelfieSTIX campaign.
Campaign aims to inspire active Kiwi girls
Socialites, the award-winning specialist social media company founded by Wendy Thompson in 2010, has created a new campaign to re-launch Hera – Everyday Goddess, a participant-led project that looks to empower girls aged 10-18 years to become active for life.
CD buys assets and business of Aamplify (in Liquidation)
Samuel Williams, the former managing partner of Aamplify, the Auckland agency placed into liquidation last week, has finally provided some details about the immediate prospects for the future of his company. Essentially, it has now been sold to its creative director, Max Allen.
Sweetshop does the math for One Percent
As part of Sweetshop’s We Care positioning and recently launched ethical content division, Kiwi director Louis Sutherland has shot a comical online video for NZ movement One Percent Collective (“Give just one percent to support Kiwi-based causes”).
