AUCKLAND, Thursday: Leading pharmaceutical company Menarini Group, working in collaboration with OMD NZ, has used an innovative media strategy for the launch of hayfever treatment Labixten.

The launch campaign used real-time pollen forecast data via MetService Pollen Data API to inform Kiwis when the pollen count was moderate or high in their area.

AUCKLAND, Thursday: The Comms Council is putting the finishing touches to a campaign that aims to push home the value of long-term brand building.

WELLINGTON, Today: The World Wide Fund for Nature has appointed FCB as its new creative partner in New Zealand. The agency, who won the business following an informal pitch process, will provide the organisation with communication strategy and creative services.

AUCLAND, Wednesday: Leading performance & data agency iProspect New Zealand has been appointed as Jucy NZ tourism company’s digital agency, following a competitive pitch.

AUCKLAND, Today: Powershop and Phantom Billstickers are engineering a power shift that introducing Kiwis to the idea that they’re in charge. And they’re doing it via some engaging street posters that build hands-on interaction into the experience.

NEW YORK, Wednesday: Auckland PR outfit Botica Butler Raudon Partners (and its digital arm Passion PR) is one of seven companies to sign up with PR Boutiques International, a worldwide collaborative network of boutique public relations firms.