Outdoor revenue holds firm for H1 2018 in a softening media market as investment in innovation by OMANZ members continues unabated.
Helen Clark strikes iconic pose for express cover
Helen Clark graces the cover of NZ’s LGBTI magazine, express, to celebrate her years of support for the gay community and mark the 125th anniversary of women’s suffrage. This landmark issue is out today.
The story of Fearless Girl, as told by the marketers who created her

In this video from the Mumbrella360 Australia conference, Elizabeth Serotte, vice president marketing communications at State Street Global Advisors, explains where the idea for the iconic Fearless Girl campaign came from.
The Ellen Melville Centre presents ’60s style in Playdate Magazine

Heart of the City paints the town

Fifty different posters have started appearing around Auckland this week as part of a new campaign from the city centre business association, Heart of the City.
The posters are running across 115 Adshel sites, 60 of which are digital and have been planned to run dynamically. As a result, specific headlines have been written to appear on specific days, and for specific relevant times of the day, and even for specific locations around the city.Ayson, Clemenger & NZTA create more legends
Clemenger BBDO and the NZ Transport Agency have launched the latest in the Legend series, the long-standing anti-drink-driving campaign.
Spark PR & Activate keep NZ beautiful – through story-telling
Auckland, Today: Primary school students will have some new friends come Term Three, thanks to a special children’s book developed by Spark PR & Activate and not-for-profit outfit Keep New Zealand Beautiful.
ANZ cinema network refreshes brand

Auckland, Today: VMO has unveiled its new visual identity along with a supporting brand position that focuses on the delivery of engaged audiences. Since stepping away from Val Morgan Outdoor to become VMO in 2014, VMO has continued to grow and evolve, calling for an update to the VMO persona.
Arrivals & Departures: iProspect brings Ian Hooi home
The Fairfax-Nine merger: No immediate changes in NZ

One rather significant aspect missing from the thousands of words devoted yesterday to the Nine/Fairfax merger – what does this mean for New Zealand and Fairfax-owned Stuff?