AUCKLAND, Today: Media agency MBM has won the business of Lumino – The Dentists. The incumbent was MediaR (scroll down for their take on the news).
Panasonic spin on royal visit
AUCKLAND, Wednesday: To celebrate Harry & Meghan’s New Zealand visit, Panasonic has launched a series of lighthearted digital billboards to follow the royals across the country.
Aussies & Yarpies hex Breaking News
Aussie site Campaign Brief, in a review by Net#work BBDO Johannesburg guest judges Tim Beckerling (CD) and Steven Tyler (art director), have given Ogilvy NZ & Sweetshop’s new Police recruitment video a mere runner-up spot in its global Best Spots feature.
Countdown delivers impact at street level
AUCKLAND, Wednesday: Supermarket giant Countdown have secured the first of the Adshel Live Panorama’s across key Auckland and Wellington locations.
Assignment, Blacksand & TVNZ OnDemand take it personally
AUCKLAND, Today: TVNZ is sending a personal message to streamers with a new campaign promoting “the ultimate viewing freedom” of TVNZ OnDemand. It’s Yours positions TVNZ OnDemand as a true viewing destination, says TVNZ marketing director Jonathan Symons.
Passion for fashion
AUCKLAND, Today: 99 and The Workshop have launched Sylvia Park’s new cinema digital film Wear It Your Way to highlight the range of brands and styles housed within the centre.
NZME starts daily news podcast
AUCKLAND, Today: NZME has launched The Front Page, a new, free daily podcast that gives audiences the news of the day in a convenient 15-minute burst.
Out of the paddock and into the frying pan
It ain’t pretty – featuring cute little piggies alongside salted bacon packs, but Kiwi Bacon surely gets its free-farmed message across in its new TV campaign out of indi Auckland creative agency YoungShand.
Chris Long joins Rainger & Rolfe as CD
AUCKLAND, Monday: Indie Parnell agency Rainger & Rolfe have ramped up their creative offering with the hire of creative director Chris Long, from 99, where he’s spent the last five years.
TBWA\ snares DDB star to replace Peacock
AUCKLAND, Today: TBWA\New Zealand has secured DDB Auckland’s executive creative director Shane Bradnick as its new chief creative officer across TBWA, Digital Arts Network, and Eleven PR.
