No stone unturned at NZ Research powwow

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The Research Association has unveiled four keynote speakers for its upcoming RANZ conference in Auckland. They are AUT Marketing Professor Roger Marshall, Data Futures Partnership chair Dame Diane Robertson, APAC Research Now vice-president Elizabeth May, and social influence marketing agency Bloggers Club ceo Spencer Willis.

The road to the right director

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“The single biggest creative choice in any project is the choice of director.” That’s Matt C Minor, director of integrated production at Crispin Porter + Bogusky London, quoting David Puttnam, the legendary film producer – who also cut his teeth in advertising.

Arrivals & Departures: comScore taps Aussie trio

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American cross-platform measurement company comStore (which opened for business in NZ last year) has made three senior Australia & NZ appointments – all based in Sydney, from where they will work with comScore’s new partner in NZ Fresh Focus managing director Ryf Quail, and recently appointed Auckland-based NZ business manager Michael Lams.

Digital drives impressive outdoor growth

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It will surprise nobody to hear that advertising revenue spent through members of the Outdoor Media Association (OMANZ) continues to grow at 29% year-on-year for the first half of 2017. Driven by several creative companies and the advent of digital screens, Outdoor has become the sexiest of media.