MediaWorks has appointed Cathy O’Sullivan as head of digital for Newshub where she will lead Newshub’s strategy & editorial direction for its digital properties, including newshub.co.nz , social channels and other platforms.
NZ wins 6 Pencils in 1st wave (DDB a brace)
New Zealand scored six D&AD Pencils overnight – but the winners will have to wait until the awards ceremony in London this Thursday (26 April) to find out which colour Pencil (Wood, Graphite, Yellow or Black) they’ve won.
Adshel unbundles digital packs across its Live net
Adshel New Zealand has announced the launch of Adshel Live Unbundled, as they break up their digital packs to advertisers more buying and creative flexibility across the Adshel Live network.
Sorrell exit signals end of the holding group model?
Millions of words – mostly conjecture – have already been written about the “resignation” of Sir Martin Sorrell from WPP, and what this means for the ad world.
Ponsonby entertainment precinct’s first digital billboard
APN Outdoor is celebrating its “commitment to high-tech and agile outdoor solutions” with the launch of the first and only large format digital sign in Ponsonby, located in entertainment precinct Ponsonby Central.
Bobux NZ goes global (no small feat!)
Looking to accelerate its international growth in 2018, NZ-based shoe brand Bobux is launching its new season with a global campaign created with agency partner Running with Scissors Auckland & London.
Westfield creates new visual identity
Westfield Australia & NZ owner Scentre Group has unveiled a new visual identity for its shopping centres on both sides of the Tasman, aiming for a more contemporary, invigorated and colourful brand.
Ad campaigns need PR element ‘to increase effectiveness’
Effective ad campaigns increasingly have a PR element “baked in”, according to a new report ftrom London-based marketing intelligence service Warc.
LIA entry call
The London International Awards has issued its 2018 call for entries. Entries must be broadcast, published or released in a commercial environment with client approval between 1st July 2017 and 31st July 2018.
Air NZ still No 1 in Australia
For the second consecutive year, Air New Zealand has been recognised as Australia’s most reputable company in the Reputation Institute’s annual Australia Corporate Reputation Index.
