Following the launch of Adshel Live Unbundled, Adshel says it continues to drive the next evolution in digital out-of-home by introducing Reach Builder, a new campaign delivery method offering advertiser’s even greater audience reach across the entire Adshel Live network of 250+ screens.
Plenty Silver – but no Gold on Day 4
No Golds on Day 4 in Cannes yesterday, when all the Kiwi kudos belonged to DDB, Y&R and Colenso BBDO – DDB scored Silver and four Bronzes, and Y&R and Colenso both picked up a Bronze.
Please tell me that’s not a picture of your … Promax!
Shortland Street’s golden run continues with major international marketing awards recognition for TVNZ 2’s primetime mainstay – an innovative and immersive virtual reality campaign to promote the show’s 25th anniversary was a winner at the Annual PromaxBDA Global Excellence Awards in New York last week.
PR shop profiles NZ’s big risk takers

Alexander PR’s Content Place division recently published a series of podcast conversations, called High Altitude, about big business in New Zealand from the perspective of the decision-makers, the risk-takers and the money-makers.
The debate on your plate
The Phantom Billstickers e-newsletter Phan Mail is created so sharply and on-topic, that we at M+AD can seldom resist “borrowing” great slabs of it. Here’s a recent illuminating Q&A with a client …
Eleven PR & PlayStation NZ create market-first game launch
Auckland, June 21: TBWA Group’s PR division Eleven PR and PlayStation NZ have created what they’re calling a market-first exercise programme inspired by the critically acclaimed game title God of War.
NZ Farmer update
In her email, Stuff executive Lucy Hempseed came straight to the point – the NZ Farmer brand is remaining in print, albeit in Stuff daily mastheads (except the Dom Post) and online, and not as a separate print publication, contrary to the collection of half facts M+AD presented on the topic yesterday.
Colenso scores NZ’s first Cannes Gold

The big NZ shops Colenso BBDO, Saatchi & Saatchi, and DDB are progressing to a satisfactory conclusion of the Cannes Lions, which will be wound up this weekend (with a full coverage in M+AD Monday).
NZ Farmer exits print – back in digital
There’s yet to be an official statement from the publisher, but M+AD believes that NZ Farmer will no longer be published in print format.
Paper Plus swaps FCB for Contagion
Auckland-based agency Contagion will not comment on rumours it has pinned down the Paper Plus creative & media account, after five years with FCB.








