Cirkus and Raydar came to us just before Xmas with a lovely 30” TVC for Deoleo to promote the world famous Lupi olive oil.
Arrivals & Departures: Pead MD goes solo (updated)
Leading independent communications agency Pead PR has announced that MD Becky Erwood will step down mid-February to embark on a new business venture.
True reunites Transtasman legends for Air NZ
Plaza helmsman Paul Middleditch has reunited legendary Downunder actors Bryan Brown and Sam Neill on-screen as the distinctive voices behind the latest instalment of Air New Zealand’s Better Way to Fly campaign, developed by True NZ to convince more Australians to fly the Kiwi airline across the Tasman and beyond.
Aussies sell daily news site to the US
Aussie media & advertising news site Mumbrella, a similar business to M+AD (but far bigger), has just been sold. The sales price was not revealed – but M+AD estimates it at around A$7 million.
Fairfax & NZME weigh appeal options
Just days before Xmas, the High Court announced its decision on the Fairfax Media and NZME merger appeal with a big thumbs down.
Clemenger puts viewers in the cop car driver’s seat
A new Clemenger BBDO campaign currently catching eyeballs on behalf of the NZ Transport Agency aims to put speed enforcement within the bigger picture of preventing harm on our roads.
Ogilvy & Yahoo Platforms strike digital deal
Ogilvy NZ and its client the Energy Efficiency & Conservative Authority (EECA) have started working with Yahoo Platforms to enhance their campaigns, and reach their target audience, through digital avenues, including native advertising.
Arrivals & Departures: StopPress ed exits, joins NZME
Tangible Media NZ Marketing/StopPress ed Damien Venuto has departed – to join NZME as online business editor. StopPress deputy ed Erin McKenzie has now stepped into the editor’s role.
FCB Media NZ named global Best of 2017
FCB Media NZ has won one of only five Best of 2017 Awards at the global Festival of Media Awards in New York for their Virtual Coastguard media idea for Maritime NZ.
Dancing with data: the changing face of media
Written for M+AD by Isentia NZ country manager Russ Horell: Not many people fizz with excitement when you tell them you’re in the business of media monitoring, but we’ve got our sights set on changing that.
