The Comms Council has enlisted Droga5 New York creative partner Duncan Marshall to help judge NZ’s finest creative work at Axis 2018.

A new report by Marketo and Sydney-based ADMA (Association for Data-driven Marketing and Advertising) has found that although revenue growth is the top focus for marketers in ANZ, over 50% of marketers admit to guessing the impact of marketing contributions.

Colenso BBDO execs continue to be sought-after by global awards shows – the latest being the agency’s head of strategy, Mylene Ong, who’s been appointed to the Effective Content Strategy jury at the UK’s Warc Awards in 2018.

Two senior NZ Colenso creatives have been named as judges at two of the world’s best awards shows. D&AD 2018 has appointed creative group lead Beth O’Brien to the Experiential jury, and Adfest wants chief creative officer Levi Slavin to lead the Film Lotus + Radio Lotus as jury president.

Just a quick reminder that M+AD closes tomorrow (Friday) for the holidays. Our first edition in 2018 will hit Inboxes on Monday 15 January.

TBWA’s Eleven PR – with backup from the wider TBWA group – has been appointed to manage creative requirements for Krispy Kreme doughnut brand in NZ.

Phantom Billstickers reckon – with considerable justification – that street posters are the original rock’n’roll medium, and still the best.

Interactive Advertising reported in Q3 2017 reached $234.9m. Desktop leads the way, followed by smartphone/tablet revenue. Revenue generated by the industry year to date is now $667m and a strong Q4 showing should push revenue to a record year.

DB Breweries is currently conducting a review of its media agency partnership in the local market, according to a report in Stop Press.