Evidence-based research from Australia’s Ehrenberg-Bass Institute punctures received wisdom and should be required reading, according to a report in the latest Campaign Asia Pacific.

Parnell indie Rainger & Rolfe has created a school holidays print campaign that aims to get kids thinking about the animals at Auckland Zoo.

The Media Design School has named its 2017 Bright Awards winners – selected from over 60 secondary schools across New Zealand that entered.

The Epica Awards has extended its entry deadline to Friday 13 October 13. Epica is the only global ad show judged by journalists (of whom M+AD ed David Gapes is one).

Brightcove, a leading global provider of cloud services for video, has expanded its offerings in Australia and New Zealand with the launch of a regional presence for its consulting arm, Brightcove Global Services.

After 20 years with Ogilvy & Mather, Countdown is taking a new creative direction with the appointment of Y&R NZ as its lead brand agency and Wellcom Group as the partner responsible for day-to-day advertising production, according to a report in Stop Press.

Global professional hair colour, styling and care company Wella, has appointed Mango Sydney and Mango New Zealand as its public relations agency partners across Australia and New Zealand after a competitive pitch (against unnamed agencies). 

The NZDM Awards call for entries closes in two weeks – on lucky Friday 13 October. But – for an extra fee, there’s an extension deadline a week later (on Friday 20 October).

In an idea developed by FCB Media Young Cannes Lions participants, Breast Cancer Cure and Wilson Parking have teamed up this October for Breast Cancer Month to trial a New Zealand first in fundraising.

To celebrate last Sunday’s International Coffee Day, Pead PR Auckland shared some behind-the-scenes video about the filming of Nespresso’s The Choices We Make tvc, out of JWT New York (scroll down for the link).