To celebrate last Sunday’s International Coffee Day, Pead PR Auckland shared some behind-the-scenes video about the filming of Nespresso’s The Choices We Make tvc, out of JWT New York (scroll down for the link).
TBWA & Woodstock raise a glass to Whimoweh
TBWA and Independent Liquor have created a new campaign to celebrate the launch of Woodstock Easy Roller, the newest addition to the Woodstock range and a twist on traditional bourbon.
Arrivals & Departures: Marketo makes leadership changes to global revenue team
Leading engagement marketing software provider Marketo has announced the appointments of three executives to its global revenue team.
Shine’s energetic Genesis debut
Genesis Energy’s new agency Shine has launched its first brand campaign for the power generator since the company ditched 99 and justONE in July.
Effie finalists announced
The Comms Council has this morning unveiled this year’s Effies finalists. They are: DDB, FCB, FCB Media, True, Colenso BBDO, MediaCom, Shine, Special, Saatchi, Sugar, Mindshare, 99, and justONE (scroll to the end to access the finalists PDF).
Recreated Renaissance masterpieces show how knowledge beats breast cancer
Breast Cancer Foundation NZ and Colenso BBDO and have launched The Survivor’s Collection campaign for breast cancer awareness month this October.
Senior marketers ‘fail to get ceo strategy buy-in when it comes to customer engagement’
SYDNEY: A new survey out of engagement marketing platform Marketo finds that 53% of marketers’ primary focus is now engaging customers to drive revenue. It also shows they are failing to bring their CEOs on this journey with them.
ANZA slams Nielsen ‘inflated data’
While welcoming the 50% increase in size for Nielsen’s TV audience panel announced last week, the Association of NZ Advertisers says it is disappointed that broadcasters haven’t addressed “the fundamental weakness” in TV audience reporting in NZ – the absence on minute-by-minute audience measurement.
Arrivals & Departures: Barbara Chapman & Roger Beaumont
Two well-known ASB executives have handed in their cards – ceo Barbara Chapman will leave early next year, while the bank’s marketing comms GM Roger Beaumont departs next month.
DDB & Robber’s Dog refresh the L&P brand
L&P has enlisted the help of DDB to launch a new brand positioning, celebrating its ‘refreshing difference’. “L&P is one of those incredible brands and products that is a part of the cultural fabric of New Zealand,” says DDB ECD Shane Bradnick. “This was a fun brief to work on.
