LONDON – New research assessing the current and future state of the global martech sector has found that the UK and US market is growing exponentially as demand for new tools continues to rise.

Campaign Asia Pacific has issued its 2017 call for entries for the region’s prestigious Agency of the Year awards – including the NZ Agency of the Year.

The Marketing Association has issued its official call for entries for the 2017 NZDM Awards, which recognise Direct Marketing, celebrating insight-driven marketing campaigns that connect with customers on an individual basis through a multitude of channels to generate outstanding results.

New Zealand agencies have won two Gold statues, five Silver statues and two Bronze overnight at the Clio Awards in New York. Colenso BBDO took the lion’s share, securing both Golds, three Silver and one Bronze.

With a design championing the tui and pohutukawa, young designer Jemma Smith follows aerosol artist Flox and Polynesian artist Michel Tuffery as designer of the annual Farmers Hospice Christmas Bauble.

Viceland (Sky channel 13) has launched an on-air and social media campaign aimed at giving young voters across New Zealand a chance to voice their opinions ahead of the election. 

Y&R Media NZ is rebranding itself Y&R Engage. “The name Y&R Media is no longer relevant in this day and age – it simply doesn’t describe our vision for media,” says national general manager Nicky Greville.