McDonald’s, with the guidance of social and media agencies Fuse and OMD, have introduced Snapchat chain filters to the New Zealand market.

These branded Snapchat Geofilters are available when inside any of the McDonald’s standalone restaurants in New Zealand. Users simply take a snap and swipe across to access the filter.

09 February 2018 – Cannes Lions has today announced the appointment of R/GA US chief creative officer Chloe Gottlieb, as the ambassador of this year’s See It Be It programme, taking over from last year’s lead Madonna Badger, of women-led New York agency Badger & Winters.

A new documentary, from the emerging field of interactive content, has just premiered online. Digital agency Resn has teamed up with Piki Films, NZ on Air’s Digital Media Fund and the Fafswag creative collective to create Fafswagvogue.com – The Interactive Documentary, from director Tanu Gago.

Yesterday’s M+AD coverage of the New York-based Midas Awards omitted to mention the small matter of two more Golds (and a Silver) for NZ – won by Cirkus Animation for SCB Pinball.

Advertising Week, one of the world’s largest events dedicated to the advertising, marketing, media and technology industries, has announced its latest geographic expansion – to Asia Pacific (at Luna Park, Sydney).

We at M+AD have mixed feelings about gender-specific award shows. Their very existence seems somehow demeaning to women – but then again, they may well be a key historical element in the rise and rise women in advertising?

New Zealand’s Special Group, with Finch, has won two Gold Ingots at the Midas NYC Financial Awards for a cinema spot and a TVC at the centre of October’s major brand relaunch for client TSB with the promise of “banking your way”.