AUCKLAND, Today: Breakfast may have claimed avocado first, but lunch is quietly stealing its crown — and NZ Avocado sees plenty more room on Kiwi plates. A new research-led PR campaign, created... Read More
AUCKLAND, Today: Retirement planning isn’t known for its warm, fuzzy feelings. AMP New Zealand and misterwolf are hoping to change that with a new platform, Good to Know. The work marks misterwolf’s... Read More
AUCKLAND, Today: DDB is giving Bluebird chips a nudge, reinventing the Bluebird penguin ‘Chippy’, according to a statement supplied by the client. Read More
AUCKLAND, Monday: BC&F Dentsu has launched its first campaign for fmcg brand Essano, aiming “to drive greater growth”. Read More
AUCKLAND, Today: Mobile engagement specialist Big Mobile last week held its inaugural agency basketball competition with six digital agencies – Stanley St, OMD, PHD, FCB, Mediacom and Dentsu. Read More
AUCKLAND, Today: A M+AD reader comments on yesterday’s story about the early cannabis-fuelled Chesdale campaigns: “Saatchi didn't exist in NZ until the mid-80s when they bought a local agency called Campaign." Read More
AUCKLAND, Today: The Social Club (which claims it’s NZ’s largest influencer marketing agency) has just released a study into the influencer marketing sector in NZ – including some global stats. Read More
AUCKLAND, Today: Sealy of Australia has appointed DDB NZ to launch a new brand campaign, Clearly A Sealy, to reinforce Sealy’s leadership position in the premium bedding market. Whilst targeting an Australian... Read More
AUCKLAND, Today: Ponsonby creative/brand experience agency Crave has launched a new integrated campaign for global ridesharing platform Ola’s partnership with Kiwi fashion label Zambesi, for New Zealand Fashion Week. Read More
SINGAPORE, Sunday: The critics are climbing all over soccer star Cristiano Ronaldo, labelling his new tvc for ecommerce portal Shopee “an abomination” and a warning to retailers with agency ambitions. Read More