Saatchi Sydney’s Catherine Harris will join TBWA\Auckland as managing director in December, effectively replacing executive director Andrew Scott, who has left to create his own agency (preceding story).
The Net gravitates towards smartphones

Mobile devices will account for 75% of global internet use next year, according to Zenith Asia Pacific’s new Mobile Advertising Forecasts report.
Phil Clemas returns to the outdoor stage
Former APN Outdoor general manager Phil Clemas and his sales manager Kent Harrison are about to formally re-enter the Outdoor space at the helm of a new media operator.
‘Extraordinary’ folio wins 2016 NZ photo awards
New Zealand’s most prestigious natural photography prize, New Zealand Geographic Photographer of the Year, was last night claimed by Christchurch photojournalist Iain McGregor.
Film Construction duo’s short film takes off in Texas
Film Construction rising stars Harriett Maire and Ferris Bradley have seen their short film, Lani’s Space, chosen as one of 15 finalists for Cinespace – a new short film competition created by NASA and the Houston Cinema Arts Festival.
Brit jobseeker takes the M+AD route
“My name’s Josh – and I’m arriving in New Zealand this November,” writes Joshua Marshall from the UK. “I’m a creative video producer with five years’ experience, passionate about short-form online content.
Arrivals & Departures: FCB bolsters data-driven marketing capability
FCB New Zealand has announced the arrival of two new staff members in the integrated strategy team. Toby Hilless joins as customer relationship management (CRM) strategist, and Qassem Naim as data strategist.
Livestream-to-TV greenlit for Transtasman series

New York/Auckland – Viacom Labs (NASDAQ:VIAB, VIA) has unveiled a television format that pulls in livestreams from fans as a curated real-time feed running on-air during a regularly scheduled television show.
Blackmores’ award-winning ad – the Kiwi version
Last week, M+AD poked borax at the Aussie accents on the latest Blackmores campaign, which won the NZ Self-Medication Awards. Since then, we’ve dug deeper and discovered that Blackmores also produced a New Zealand version of the same campaign – with Kiwi accents (that’s it, above).
Pressure-cooker copywriting course starts Monday
The Marketing Association is holding a two-day copywriting course, geared mainly for marketers who want to brush up their basic writing skills. It will led by Australia-based freelance copywriter Jon Maxim, who’s ex McCann, Maxim Advertising and Oracle Advertising.