FCB gets Westpac business

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Westpac has named FCB Media as its new media agency partner, effective from the start of next month. Head of Media Client Service at FCB Media, Simon Teagle, says there was a good chemistry between the agency and the bank from early on in what he called a competitive pitch process.

Lotto’s re-branding works for kiwi consumers

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Whittaker’s has increased its lead as New Zealand’s most-loved brand but there are some big movers in this year’s top 20 with Lotto making huge strides and arch-rival Cadbury closing the gap. Colmar Brunton’s 2016 Brands I Love has Cadbury coming from outside the top 10 last year into the top five behind perennial top four – Whittaker’s, All Blacks, Air New Zealand and Tip Top.

The Pond backs new book for kiwi creatives

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A new book about to be launched in Auckland promises to prepare aspiring writers, designers and dreamers to hunt down ideas that could change the world, or at least their own lives. Called Hunting the Killer Idea, the book is the brainchild of Nick MacFarlane, who brings 20 years of experience in advertising, art, and design to the task of trapping the creative process.

F&P tries a new approach to crack the Aussie market

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Sydney’s Social Soup has been signed by Fisher and Paykel for an Australian campaign promoting F&P’s focus on innovation and how its products relate to different cooking styles. Social Soup uses its ‘influence community’ to get people involved in new products; trying them and giving feedback.

APN blows its outdoor trumpet

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Research commissioned by APN Outdoor has found New Zealanders have a positive feeling towards billboards. In its latest study ‘Media Attention – It’s a Jungle Out there’ researchers canvassed hundreds of New Zealanders for their views on advertising and how best to get their attention.