Colenso has returned Fresh-Up back to its DNA, with a call-out to real mates with a real rivalry to step up and make it epic.
TBWA shoots fakeless Long White Vodka campaign
Lovers of Less is the positioning for the new TBWA NZ Long White Vodka campaign. “Long White Vodka is all about stripping it back, using natural New Zealand ingredients, keeping things simple, uncomplicated with less fakeness and less stuff,” says ECD Christy Peacock
Colenso & Thieves strip for summer
Colenso BBDO has launched new summer brand work – including two new TVCs – for Spark. This is a new phase of the brand work Spark kicked off in July.
BC&F Dentsu & Assembly refresh Tegel
The new Tegel has the meal for you campaign kicks off the company’s brand refresh with an integrated campaign from Tegel’s full-service agency Barnes, Catmur & Friends Dentsu.
DDB creates Xmas magic for The Warehouse
The Warehouse launched its Christmas campaign yesterday; a festive continuation of the Bargain Feeling brand campaign launched earlier this year.
Clemenger/Proximity sloooow the Interislander
Clemenger/Proximity, Wellington, continues to steer Interislander in a new direction with the launch of its latest brand film.
Assignment shoots Kiwibank
Assignment Group has launched a new Kiwibank campaign – It’s ours, is it yours? – with a focus on local branches, and starring real bank customers (not actors).
NZ raw meets Japan brew-mastery
Steinlager Tokyo Dry, the iconic brewer’s newest beverage and biggest launch since Steinlager Pure hit shelves 10 years ago, has been unveiled.
Wendy’s brings tough guys to tears
Wendy’s is cranking up the heat with its spicy new Ghost Pepper burger and accompanying campaign from Augusto.
Blackmores’ award-winning ad – the Kiwi version
Last week, M+AD poked borax at the Aussie accents on the latest Blackmores campaign, which won the NZ Self-Medication Awards. Since then, we’ve dug deeper and discovered that Blackmores also produced a New Zealand version of the same campaign – with Kiwi accents (that’s it, above).