Aussie-based DisruptSports.com, a customisation and on-demand manufacturing platform for sports equipment, is spruiking for business in NZ.
Y&R fire up Rube Goldberg machine for Cigna campaign
Cigna Insurance’s latest campaign – out of Y&R NZ – sees the brand employ Rube Goldberg machines to illustrate how unpredictable life can be and how Cigna can help get things back on track.
Gregor test-drives the Colorado
Holden New Zealand has launched the new Colorado with a 60 second TVC entitled Tow Truck, directed by legendary Kiwi creative genius Gregor Nicholas via Special Group, Auckland.
TBWA, NZME, Eight Films worked gratis for Sallies
The Unexpected Homeless, a campaign by TBWA in partnership with NZME for the Salvation Army, has launched today leaving NZ Herald browsers struggling to get ‘home’.
Agencies back anti-smoking campaign
Auckland full-service digital agency Young+Shand and Auckland-based workforce training adviser Inspiring Ltd have combined for an anti-smoking campaign – StopTober Let’s Kick Butt Together.
DDB launches smartphone app to make life easier for Westpac customers
DDB has rolled out a multi-layered Spendonyms campaign to help Westpac customers do more with their money via an innovative smartphone app called CashNav which tracks spending and bill payments, grouping spending into easily digestible categories.
The Monkeys bring a new flavour to Aussie lamb
Cosmopolitan Australia is the theme of a new lamb commercial screening across the Tasman. In one 90 second pan, the commercial features a raft of migrants, two gay dads and a transgender comedian and ends with them all enjoying a barbeque on a grassy cliff top overlooking the ocean.
Gatorade marketing is after brand love not art
Forget art, PepsiCo sports drink Gatorade makes driving “brand love” one of the core goals behind its marketing communications.
Toby Talbot returns for Škoda
With Toby Talbot and Finch at the helm, Skoda’s latest TV campaign deconstructs the cliches played out in car ads telling customers to look beyond the hyperbole at what they are actually buying. The new campaign from DDB Sydney targets ‘Those who buy the car, not the ad’ and features a family of four driving a Skoda Octavia down picturesque, deserted NZ roads to sombre orchestral music.
Kiwi humour a surefire winner
Just one debut this month – FCB’s Mercury Energy rebrand (at #10). No 1 is Kevin Denholm’s Sandpit – clearly the most popular NZ TVC in years.