FCB has launched a new campaign for the New Zealand Fire Service. Escape My House is an interactive 360-degree/virtual reality experience that takes place inside a real house fire.
Special & Exit put lifeguards in the spotlight for TSB
Special Group has launched TSB Bank’s Between the Flags, an online film and TVC directed by Gaysorn Thavat. “We wanted to create a piece of content that would set the bank apart, so we focused on the stories of real surf lifeguards,” says Special Group CD Angus Hennah.
Pedigree targets empty nesters
Pedigree and Colenso BBDO have taken a blunt, humorous approach to adoption by creating a fully integrated campaign that pairs abandoned dogs with abandoned parents.
99 taps Simon Barnett for first G J Gardner Homes campaign
99’s content production unit The Workshop has launched its first campaign for new client G.J. Gardner Homes, New Zealand’s largest home builder.
Milk advertising turned inside-out
For the first 13 years of our lives we do exactly what our parents tell us. For the next 13 we do the exact opposite. To engage a new audience who are sceptical of advertising, Colenso BBDO’s latest work for Anchor features three poems written and performed by world champion slam poet Harry Baker, who hails from Bristol in the UK.
The magic’s in the music
NZTA’s My Balls are In Your Hands has blitzed the field in the latest Colmar Brunton poll to move up from #7 into the top spot this month, with the ad’s important message combined with the sharp use of humour standing out.
Augusto re-ignites its Lydia Ko connection
Downtown Auckland indie agency Augusto has rekindled its relationship with NZ golf star Lydia Ko to create a campaign for The Clubhouse online shop to promote ticket sales to the upcoming LPGA tour – the first time a golfing event of such scale has been held on our shores.
Back to the future – Saatchi refreshes Toyota ‘Believe’
Toyota New Zealand has refreshed its enduring brand platform Believe in a likeable new campaign that celebrates Toyota’s belief in growing and supporting the best of Kiwi life.
America first – Upper Hutt second
Upper Hutt’s community engagement programme My Upper Hutt got a shot in the arm after teaming up with Wellington agency Crestani Communications to make its own America First online video.
