A year on from their website and brand re-launch, national intellectual property specialists James & Wells have released the latest addition in their campaign to champion Kiwi innovation – an animated video, shot by Toybox Auckland.
Coincidence?
Take a quick look at the above ad, created last year by students at Auckland’s MDS AdSchool. Then take a look here at the Prostate Cancer Foundation TVC currently getting good exposure on TV.
Danger in the night
With 60% of the country’s smoke alarms having either flat batteries or none at all, FCB has launched a new campaign for the NZ Fire Service, to help get Kiwis checking their smoke alarms regularly.
BK declares peace on McDonald’s
Burger King has lit a fire under the global burger business with a “declaration of peace” – a temporary truce with McDonald’s. McDonald’s has yet to respond.
Rexona tackles the ABs
Just what the world needed – another grim, gritty, dark, determined spot from one of the All Blacks’ countless sponsors. This one was created by Spark PR & Activate and Curious, and directed by Miki Magasiva in all the usual locations (the Teps, the Viaduct and Eden Park).
Farm & footie focus for Colenso’s Anchor campaign
Last weekend’s Bledisloe Cup test saw the launch of Anchor’s new campaign, celebrating the contribution farming has made to building the nation, the dairy industry, and the national team: the All Blacks.
Coca-Cola bottle still sexy at 100
Coca-Cola South Pacific today announced a new campaign to celebrate 100 years of the iconic Coca-Cola Contour bottle, with a major marketing push hitting New Zealand in August.
Click. Done chapter 2
State has released another chapter in their new Click. Done campaign out of Colenso BBDO, in partnership with Wade Shotter at Finch.
Case Study: Geometry Global’s Little Boat redefined brand volume effectiveness
In among the miniature magic of New World’s 2014 Little Shop promotion, Sealord’s Little Boat campaign was winning hearts, exceeding sales targets by 300% and raising brand love scores to an all-time high. The campaign Gold for shopper marketing agency Geometry Global New Zealand at the AMPA Star Award for Best Activity Generating Brand Volume in Sydney last week (scroll down for the link). Here’s how they did it …
Dancing Dagg stars in new Air NZ inflight video
Israel Dagg proves he can rap almost as well as he takes the high ball in Air New Zealand’s new Men in Black Safety Defenders passenger safety video – a collaboration between the airline and Sony Pictures.
