Category Archive

Clemenger Wellington has veered away from the NZTA’s usual format of potent little dramas, introducing animation to the mix in a new cinema commercial, Knock Knock.

RadioLIVE has turned to a former globally ranked Auckland ad legend to launch a new campaign introducing the network’s new look, logo, imagery and new positioning line (Your News. Your Views).

Rugby World Cup partner Heineken has enlisted Jonah Lomu – still the holder of the world record for RWC tries (15) – and South Africa’s RWC 2007 winning captain John Smit to help launch the next phase in its tournament campaign.

Barnes Catmur & Friends have crafted a novel approach in its new Heart Foundation campaign, which aims to alert people to the real symptoms of a heart attack, and to advise victims to seek immediate help.

DDB has moved away from Lotto Powerball’s default position of over-the-top exuberance to a more earnest, family-oriented tone in its new Imagine television campaign, which “takes its audience on an exciting journey of hope and possibility, love and freedom”.

FCB has shot two new TVCs for PAK’SAVE. Nothing new about the creative, however – these ads continue the long-running (18 uninterrupted months on the M+AD/Colmar Brunton TV Top 10), tried-and-true and very effective supermarket hero, Stick Man.

“We have just finished two months of animation on shots for a nutso commercial for Kirin in Japan,” writes Toybox Auckland producer Al McKay. “It was lots of fun and quite exhausting.”

A new service has opened which aims to make it easier for marketers to target and reach CBD workers with deliveries of product samples and activations. UrbanSherpa managing director Brian Dewill says the marketing applications for the service are wide ranging.

DB Breweries and Colenso BBDO have succeeded in creating Brewtroleum – a biofuel made from the yeast leftover after brewing DB Export. The breakthrough means that every time you drink DB Export, you’re contributing to the reduction of harmful carbon emissions, and, effectively helping to save the entire world.