Malaysia Airlines is kicking off the year with a powerful online initiative to get them back in people’s minds – for all the right reasons.
Ball boys take a bow-wow
Saatchi & Saatchi’s Best Ball Boys in the World campaign for the ASB Classic tennis tournament has been garnering priceless publicity worldwide over the Xmas break, with the story or video appearing on Mashable, Yahoo Sports, MSN, USA Today, The Washington Post, ABC’s Good Morning America, Sports Illustrated and Britain’s Daily Mail.
Air NZ taps Benji Marshall
Air New Zealand has recruited NRL star Benji Marshall for a series of videos promoting the airline’s sponsorship of the 2015 Auckland Nines rugby league tournament.
New Year, new look
For the first time in months MasterCard Surprise is not the most preferred ad – in fact, it doesn’t even make the top 10 (currently at #11). But debuting in December are KiwRail, New World Noel, Jeep, and NZTA Local Legends.
Spoiled brat update
Peugeot Scooters are celebrating their arrival in New Zealand by giving a Peugeot Kisbee scooter away free to every customer who buys Peugeot’s stylish new small car, the 208.
The bird conductor
SKY lets its audience’s imagination take to the skies in its new, stylish TVC, created by DDB and directed by Steve Ayson of The Sweetshop.
Air NZ and Portobello kids create a Xmas marvel
Air New Zealand joined forces with the children of Portobello Primary School in Otago to create a very cool Christmas-themed video, out of Host Sydney and Wanaka-based production outfit Two Bearded Men.
Unusual suspects
Two wildly unconvincing claims – based on actual AMI conversations with claimants – are the hook for the insurer’s new TV campaign out of Colenso BBDO. Simple line-drawn animation tells the stories, but the ads revert to real people for the sales pitch at the end.
Farmers refresh – en francais
Federation has shot a new online campaign, Live a Little, for Farmers Finance Card – and is sweetening the message with the chance to win a convertible Fiat 500c.
Hilux double helping
MasterCard Surprise retains its first place (top since August), Contact Energy Casey & Olly has moved into second place (up from 4th in October), and Nova Energy Mr Rover is now the third favourite ad (up from 6th in October).
