Category Archive

Rebel Sport’s new brand TVC was written by Ogilvy & Mather ECD Angus Hennah – one of his last pieces of work for the agency before his resignation (“to seek new challenges in 2015) takes effect.

NZ has two finalists through to the 2014 shortlist stage at the Midas Awards, the Manhattan-based global competition for the world’s best financial advertising.

The first ad in nearly 50 years to promote the joys of smoking – a TVC for VIP e-cigarettes – has this week gone on air on ITV in the UK.

The Sweet Shop director Campbell Hooper – a Kiwi who created award-winning music videos for Kimbra, Gin Wigmore, Brooke Fraser and The Naked & Famous – has partnered with Clemenger BBDO Melbourne to create a new 60sec TVC for Australian underwear & clothing retailer Bonds.

New Zealand director Taika Waititi extends his skills to Aussie accents in his three new spots for Australian online short-term lender Nimble via McCann Melbourne. Sadly, Waititi’s class is hamstrung by the requirement to work with Nimble’s silly bunny character.

Saatchi & Saatchi and the NZ Defence Force are helping recruits to get ‘Force-Fit’ in preparation for the entry level fitness test – via an innovative mobile app packed with training expertise from the armed forces.

This week, Sugar&Partners and MBM have launched a 40-week-long campaign for the TAB surrounding live racing and sport. “The Are you in? campaign signifies a big step change in marketing for the TAB, from a campaign specific to an always-on approach,” says S&P CD Dave Nash.

Kiwi happy-clappers fill the room with claps and high-fives in the latest 30sec Dulux TVC out of Clemenger BBDO and Finch. The campaign launches the 2015 Dulux colour range – 300 new colours; mostly bright.