MT MAUNGANUI, Wednesday: Conventional fresh produce marketing can conjure up thoughts of ultra-HD water droplets and flawlessly photoshopped bites – but Bay of Plentry-based creative communications agency Wave has taken a fresh approach with its latest campaign.
Pitchblack Partners wins Orcon Group
AUCKLAND, Today: Orcon Group (formerly Vocus Group), the owner of ISP brands Orcon, Slingshot and Flip has appointed Pitchblack Partners after a competitive pitch. A reliable source told M+AD: “There was no incumbent agency at the time the account went to pitch”.
Summer in the City
AUCKLAND, Friday: AUNZ outdoor brand Kathmandu has unveiled its latest summer campaign, developed in conjunction with Special Group NZ. The campaign taps into the collective anticipation for a summer spent ‘out there’ in nature.
Lunch break
AUCKLAND, Monday: EightyOne’s new Love your Lunchtime campaign for WellingtonNZ is proving to be an attraction for central city businesses and the customers they serve.
Brandspank sells Sunfield
AUCKLAND, Today: CBD-based creative independent agency Brandspank has launched – for property developer Winton – a large-scale multi-channel campaign to sell the vision for Sunfield, a radical car-less and solar-powered suburb in Auckland. The 90sec tvc goes to air during One News tonight.
MBM, Breakout Room, SweeneyVesty unwrap Whittaker’s latest (Updated)
AUCKLAND, Today: Whittaker’s has released its new Cocoa Pods (“the ultimate locally made premium treat”) with a campaign devised by its agencies of record – MBM (media), The Breakout Room (creative) and SweeneyVesty (PR).
The Great Race
AUCKLAND, Wednesday: Last year, The Enthusiasts and Auckland University of Technology developed a new brand platform – Find your greatness. This month, they take the campaign up a level.
Film Construction eye on Mental Health AU
AUCKLAND, Thursday: Film Construction NZ has produced a timely series of film vignettes for the Mental Health Commission of NSW’s celebration of World Mental Health.
Sanitarium & Pitchblack lodge ‘formal compliments’
AUCKLAND, Thursday: Pitchblack is encouraging Kiwis to make “formal compliments” about its client Sanitarium’s two new Light ‘n’ Tasty (sic) flavours, Blueberry and Nut-Lovers – both with 25% less sugar than the original range.
Paralympics tvc has a catch – it’s for sale
AUCKLAND, Today: Saatchi & Saatchi and Paralympics New Zealand have created a new TV commercial that they’ve put up for sale. The commercial, which features four New Zealand Paralympians – Scott Martlew, Nikita Howarth, Anna Grimaldi and Corey Peters – is filmed in a gritty style reminiscent of many high-end sports brand commercials.
