AUCKLAND, Today: Melbourne creative indie Bullfrog, aided and abetted by NZ indie media shop Together, has launched a new campaign for AIA NZ, featuring its science-backed health and wellbeing programme AIA Vitality (scroll down for a detailed credits list).
Hot Source
AUCKLAND, Today: DDB Aotearoa and Macca’s New Zealand have taken viewers on a scenic tour of the local supply chain in a bid to highlight the quality Kiwi ingredients that make up the “much-loved” menu.
Behind the Scenes
AUCKLAND, Thursday: Kingsland-based full-service indie Darkhorse persuaded All Blacks & Sevens stars to strip to their Jockeys for this year’s behind-the-scenes shoot.
TBWA\ & ANZ get smart for NZ athletes
AUCKLAND, Thursday: TBWA\ has created a clever wearable connecting Kiwi fans who can’t travel. It was developed for the NZ athletes at this year’s Olympic and Paralympic Games.
One for the Honey
AUCKLAND, Today: Ponsonby indie Pitchblack has created a new campaign for Sanitarium Honey Puffs, celebrating the return of a famous character after an absence of 15 years – with new-look honeybees and refreshed version of the jingle.
Connecting the DOTs
WELLINGTON, Today: Willis St-based indie agency EightyOne has created the first brand campaign for sister company DOT Loves Data, to run on TV, cinema and digital channels.
After Dark
AUCKLAND, Thursday: Special Group has released the next chapter in their Unhappily Ever After campaign for Partners Life. Warning: The campaign contains lovely drawings of cute little mice with their tails cut off!
Chemistry launches Z Electric
AUCKLAND, Wednesday: Westhaven-based creative indie Chemistry has helped Z Energy to launch electricity & fuel rewards bundle Z Electric.
Fresh new shade of Yellow
AUCKLAND, Today: Yellow New Zealand has a new ceo, new offices in Auckland CBD – and the first high-profile marketing campaign in over 10 years.
