AUCKLAND, Today: NZ-owned petfood company Animals Like Us – with help from their friends at Flying Fish, HeyYou, John Plimmer, Marx Design and MBM – has launched its first campaign for a ‘raw made easy’ range of dog food, now available in supermarkets.
Barbie the Brave
NEW YORK, Today: Toymaker Mattel is being hailed for a new video, screening on its YouTube channel, that shows the iconic kids’ character Barbie tackle the difficult subject of white privilege and racism in a language kids can understand.
Make Way for Tomorrow
AUCKLAND, Tuesday: Vodafone and DDB Aotearoa are introducing Kiwis to the future of 5G in a new product campaign, Hayden 2030. A 45” spot is the first cab off the rank in the four-part series under the digital service provider’s new communication platform Go You.
Personality Test
AUCKLAND, Friday: This week DDB Aotearoa and Metlifecare have launched the retirement village provider’s new brand platform, reimagining retirement living and entering into the world of illustration and animation.
Safety just got furry
AUCKLAND, Today: Worksafe and FCB New Zealand have launched a new campaign, featuring a challenge to New Zealanders to take a fresh look at workplace safety.
Special & Sweetshop shoot Rusky Meddler
AUCKLAND, Tuesday: New Zealand saw a rise of 24% in overseas enrolments and 50% rise of upload of votes for the 2020 election, after “a Russian meddler” fronted an Every Kiwi Vote Counts campaign from Special Group and Sweetshop.
Art & Industry shoots Trustpower
AUCKLAND, Tuesday: Trustpower returns to TV screens this weekend with their first new brand campaign in two and a half years. Lost & Found, was directed by Chris Dudman of CPD Films from a concept developed by long-term agency partner Art & Industry (Pt Chev).
Out of the Blue
BRISBANE, Monday: Michael Hill Jeweller – once renowned as a Kiwi success story – has launched its Christmas campaign with creative from CHE Proximity Sydney.
Time Travel
PARIS, Today: France-based Stink Studios visited Rakino Island in Auckland’s Hauraki Gulf to shoot this compelling 90-second spot for Swiss luxury watchmaker Jaeger-LeCoultre, directed by Flying Fish’s Jason Brock.
99 relaunches Sylvia Park
AUCKLAND, Today: With 50 new stores opening yesterday, Sylvia Park, agency 99 and producers Eight seized the opportunity to relaunch the brand and “set it apart from the usual shopping centre marketing”.
