AUCKLAND, Tuesday: In February, Burger King and Pitchblack convinced the beef-loving town of Bulls to try the new plant-based Rebel Whopper. In the first six weeks after launch, sales were +87% above sales forecast and, with the burger selling out momentarily in some restaurants, it would become one of BK’s most successful launches.
Sydney-Ak combo for Visa
AUCKLAND, Today: 97 per cent of Kiwis say they will shop local and support small businesses as the country continues to band together in the wake of Covid-19.
Making Scents
AUCKLAND, Thursday: Just what does the internet smell like; spicy memes, thirst traps, salt bae, fake tan? To answer this most pressing of questions, promoting its broadband offering, 2degrees and TBWA have brought back Rhys Darby for one last mission.
Vape ads shot in-house before law change
AUCKLAND, Wednesday: The new campaign launched today for Kiwi-owned vape company Alt – including two tvcs and print ads – was produced entirely in-house.
Lockdown Magic
AUCKLAND, Thursday: Red Seal, with their Britomart-based creative agency Studio Nash, have launched their new global positioning, Incredible Inside, directed by Film Construction’s Perry Bradley.
Kiwis win in Oz
SYDNEY, Tuesday: Aussie site Bestadsontv has featured two powerful Kiwi winners in its Best Interactive division this week – WiTH Collective’s ASB Borrow The All Blacks, and Clemenger Wellington’s Voice of Racism (starring the voice of Taika Waititi).
Forks Over Knives
AUCKLAND, Tuesday: Saving the planet can be bloody hard. No one knows that better than Nigel, the hero of Meridian’s latest campaign from BC&F Dentsu.
Open Window
AUCKLAND, Today: Boyd PR & Mr Mustard Motion Graphics have created a virtual media kit, delivered to media and influencers alongside a physical box of goodies, to launch South Australia TV – a virtual travel experience, aimed at Kiwis, for the South Australian Tourism Commission, curated by TBWA.
For Whom the Bell Tolls
AUCKLAND, Tuesday: High St strategic & creative brand comms shop The Enthusiasts has released a Bell Tea campaign that aims to show how flavour can make things come to life.
