Category Archive

AUCKLAND, Today: DDB is giving Bluebird chips a nudge, reinventing the Bluebird penguin ‘Chippy’, according to a statement supplied by the client.

AUCKLAND, Monday: BC&F Dentsu has launched its first campaign for fmcg brand Essano, aiming “to drive greater growth”.

AUCKLAND, Today: Sealy of Australia has appointed DDB NZ to launch a new brand campaign, Clearly A Sealy, to reinforce Sealy’s leadership position in the premium bedding market. Whilst targeting an Australian audience primarily, the work is also planned to run in a number of other markets across the Asia-Pacific region.

AUCKLAND, Today: Ponsonby creative/brand experience agency Crave has launched a new integrated campaign for global ridesharing platform Ola’s partnership with Kiwi fashion label Zambesi, for New Zealand Fashion Week.

SINGAPORE, Sunday: The critics are climbing all over soccer star Cristiano Ronaldo, labelling his new tvc for ecommerce portal Shopee “an abomination” and a warning to retailers with agency ambitions.

AUCKLAND, Today: For Rail Safety Week, DDB, KiwiRail and TrackSAFE have this week launched Near Miss Memorials to remember the close calls suffered daily by train drivers.

PARIS, Today: “I’m in Chicago, next to my dog with smokes, and this just punched my soul like an 18-year-old Mike Tyson,” writes a fan of the Adforum website, which has just named YoungShand NZ’s latest work for Quitline, Follow You Till I Die, as No 2 in its global Top 5 ads this week.

AUCKLAND, Monday: Grey Lynn-based indie True has created a campaign for ASB GetWise, following a grad’s successful start-up business – the second chapter of the bank’s financial literacy advertising campaign.

AUCKLAND, Today: Colenso BBDO has launched a new positioning for IAG brand AMI that centres on the emotion of insurance through the lense of kindness.

AUCKLAND, Thursday: DDB has released a new campaign for Sky, Life Needs More Sport, to launch 12 new dedicated Sky Sport channels and its new Sky Sport Now streaming product to replace Fanpass.