AUCKLAND, Monday: A confronting account of one man’s struggle for survival at sea inspired a captivating campaign for Maritime NZ using an innovative production technique created by Saatchi & Saatchi, and launched today as Kiwis take to the water for summer.
Long-haul pilot: “Air NZ video makes me cringe!”
AUCKLAND, Saturday: Not everybody’s a fan of the current Air NZ TV campaigns: “Please Air NZ – stick to your core business,” wrote “a long-haul pilot” to the Weekend Herald letters column.
Chain reaction
VICTORIA, Thursday: Saatchi & Saatchi Melbourne, with Sweetshop director Alexander Brown, have shot a spot for global online bike marketplace BikeExchange, which will screen across 10 markets – including NZ.
Film Construction brings venerable composer home for mini doco on Sky
AUCKLAND, Today: The husband & wife filmmaking team who head up Film Construction, director Perry Bradley & photographer/EP Belinda Bradley, have turned their skills to an art form they love – the documentary short.
JWT & Glue shoot Squealing Pig
MELBOURNE, Yesterday: NZ winery Squealing Pig has launched a quirky new via J Walter Thompson Australia. Under the direction of Glue Society’s Pete Baker (based in Wellington) five films have been created – one for each of the little pigs that feature on the Squealing Pig label.
Special NZ’s at the wheel for Holden
AUCKLAND, Yesterday: After several months on Netflix’s Emmy-nominated series Chef’s Table in London, Delhi and LA, Finch’s Zia Mandviwalla has returned to Australia with the “beautifully emotive” Street Smart tvc for Holden (created by Special Group).
Robbie Magasiva sparkles for Schweppes
AUCKLAND, Yesterday: TVNZ production outfit Blacksand, with Ikon and Coca-Cola Oceania have shot Character Required – a series of Schweppes tvcs fronted by star actor Kiwi Robbie Magasiva (currently appearing in Wentworth).
Asahi Super Dry Unveils Surreal New World in latest campaign via The Monkeys
In a category often diluted with stories of mateship, Asahi Super Dry needed to create a new wave of energy to break through to premium beer drinkers in its latest campaign, ‘Enter Asahi’.
October takes to the road
AUCKLAND, Today: October’s Top 10 see VTNZ take out the top spot with their humorous Mad Max-themed vehicle servicing ad, reports Colmar Brunton client executive Andy Strain, who compiles our monthly list.
BC&F Dentsu adds human touch to Tower Undo campaign
AUCKLAND, Today: In 2017 Tower Insurance launched their brand platform What The World Does, We Undo. The work has been recognised as a finalist within the hotly contested consumer services category at The Effies.
