MONTREAL, Today: Sid Lee Paris’s new campaign for Honda Motor Europe, which was created with Hakuhodo West, promotes the brand’s first Hybrid SUV, with the agencies working together.
Assignment takes viewers into the afterlife
AUCKLAND, Today: Assignment has partnered with New Zealand insurer Partners Life has partnered to create the brand’s new story.
Gregor & Roy put the band back together for House of Travel
AUCKLAND, Today: House of Travel’s new Better Together brand campaign has reunited acclaimed Flying Fish director Gregor Nicholas with advertising legend Roy Meares. The duo’s previous award-winning collaborations include the iconic Heineken Photojournalist spot.
Dope ad makes strong debut
HOLLYWOOD: Today: As America continues to decriminalise marijuana use, it appears that ads for dope could soon be as commonplace on TV as ads for beer or fast food.
Greg Grover’s Back
Greg Grover and his sidekick return with a new brief from Nova. They team up to promote the Kiwi energy companies “great value broadband”. Assignment created this new campaign. Creative head Phillip Andrew says “This is the fifth spot in a long running and effective Greg Grover campaign that consistently punches well above its weight.”
Genesis and Team New Zealand hookup for Kiwi Schools
Emirates Team New Zealand has chosen Genesis as its Official Energy Partner and sole provider of electrical, gas and solar power for its Auckland base. The partnership is set to benefit New Zealand schools through the Genesis School-gen programme by inspiring the next generation of kiwi kids into science, technology, engineering and maths (STEM).
Shotover Media shoots alpine vistas for Heliworks
QUEENSTOWN, Tuesday: Local filmmaker Shotover Media has taken to the skies to create dynamic online content films for helicopter & aviation company Heliworks, also based in Queenstown.
Badger’s Joblist ad a cut above
AUCKLAND, Monday: Karangahape Rd-based indie Badger has created a new tvc for online marketplace Joblist, which promotes the “eager experts” standing by to do the jobs viewers can’t.
The Edge shoots new tvcs for Breakfast & Drive
AUCKLAND, Today: MediaWorks’ top-rating hit-music radio station The Edge radio station has a new campaign for the Dom, Meg & Randell Breakfast show and the Jono, Ben & Sharyn Drive show.
Roy Meares back for House of Travel gig (Updated)
AUCKLAND, Today: House of Travel has launched a new brand campaign based on real life stories with the positioning line, Better Together. The campaign has been created by legendary creative director Roy Meares, who was persuaded to put retirement ‘on hold for a few weeks’ by founder/executive chairman Chris Paulsen.
