AUCKLAND, Today: Ogilvy and the New Zealand Police have released their follow-up campaign to 2017’s The World’s Most Entertaining Recruitment Video; which went viral worldwide, with 91.8 million views in its first week, achieving the highest amount of NZ Police recruits ever.
Partners bring the Christchurch story to life
CHRISTCHURCH, Today: Strategy Creative (branches in Australia, NZ and Japan) has partnered with ChristchurchNZ, the city’s economic development agency, to communicate the narrative of the revitalised Christchurch city.
Kathmandu launches global brand campaign
AUCKLAND, Today: Kathmandu is launching its first ever global campaign, World Ready, to raise the profile of the outdoor brand both locally and globally and accelerate its momentum as a leading travel and adventure brand.
Stationery Ranger comes to the rescue
AUCKLAND, Today: DDB and Warehouse Stationery have launched a new spot, Stationery Ranger, the first piece of work in an SME-focused campaign.
The Warehouse (with DDB) launches Sweet As for Kiwi Scrabble
The Warehouse has teamed up with Mattel – with a little help from DDB, OMG, NZME and Spark PR & Activate –to launch NZ’s own exclusive version of Scrabble – “chocka full of 300 Kiwi words”.
Everybody loves Kong (Updated)
July’s No 1, Mitre 10’s hugely likeable donkey spot Roy, this month has picked up its second championship title, reports Colmar Brunton client executive Andy Strain. KFC is the only new entry in September, debuting in 2nd with their humorous airport escalator ad.
FCB nails retirement village stereotypes
WELLINGTON, Wednesday: FCB has launched a new series of tvcs for Summerset which take a fresh look at the pre-conceptions of retirement villages.
BC&F Dentsu cleans up
In a category rife with confusion, Living Green – via BC&F Dentsu – has launched a range of natural home cleaning products with a mission to clean up the category.
AIDS Foundation launches new HIV message
Manscaping, douching and sharing dick pix on dating apps are all part of a good sex life for gay and bisexual men. So is testing for HIV. This is the message in the latest campaign from Ending HIV – a community-focused behaviour change programme run by the New Zealand AIDS Foundation to reach men who have sex with men (MSM).
ANZ & TBWA put home ownership in spotlight
AUCKLAND, Tuesday: Stories featuring Kiwis at different stages of the home ownership journey are at the heart of the latest Home Loans campaign by ANZ and TBWA.
