AUCKLAND, Friday: Bank of New Zealand has launched a new brand campaign, backed by the full resources of its agency, Colenso BBDO. Unlike many bank ads, this one’s understated, and scores serious cut-through with a charming acoustic jingle from Franklin Road.
Spark and Colenso shine spotlight on parents in new Pride film for OUTLine
AUCKLAND, Tuesday: For Pride 2019, Spark and OUTLine, a charity that offers a free support line to members of the LGBTQIA+ community and their friends and family, want to remind the nation: “When we talk – love wins”.
Motive USA and Flux Animation NZ take Ram to the Super Bowl
AUCKLAND, Today: To make a splash during Super Bowl 53 and capitalise on the fact that the brand shares its name with one of the teams in the game, American truck brand Ram teamed up with their creative agency Motive Colarado and Flux Animation Auckland to celebrate the road to the Big Game.
Experts go undercover for NZTA
WELLINGTON, Today: Clemenger BBDO and the NZ Transport Agency have launched a new campaign to reduce young driver fatalities by getting them into safer cars.
Trackside adrenalin
WELLINGTON, Today: Fish Entertainment – the filmmaking division of Flying Fish – is lending its weight to speedway dirt-track racing, with moral support for a short doco, She Speeds, about fourth-generation Kiwi driver Brooke Clarkson.
VMLY&R & MBM set pulses racing
AUCKLAND, Jan 1: VMLY&R NZ and MBM have released their latest TAB campaign. “The Summer of Racing campaign seeks to add excitement to the season by encouraging New Zealanders to place a bet at one of the summer’s racing events,” says CD Guy Denniston.
A weeng and a prayer
SYDNEY, Friday: Air New Zealand has created a campaign aimed at getting more Singaporeans to visit New Zealand.
Saatchi’s first Tourism Fiji campaign hits high-note
PARIS, Jan 1: Saatchi & Saatchi/Good Oil’s beautiful NZ Tourism Fiji Singing scored the No 4 spot on French site Adforum’s global Top 5 tvcs in the week before Xmas.
DDB & Macca’s bring on a smile with The Day After (Updated)
AUCKLAND, January 1: DDB has launched a new McDonald’s campaign, McDelivery, on a day when many Kiwis around the country would love some Macca’s delivered to their doorstep.
American Express unveils new brand identity – and takes NZ to the world
SYDNEY, Today: American Express has unveiled its new global brand platform in New Zealand (Powerful Backing: Don’t Do Business / Don’t Live Life Without It) through a 360-degree Ogilvy campaign advertising the American Express Airpoints Platinum Card in partnership with Air New Zealand.
