The PR Shop Auckland led the April Fools idiot charge at the weekend with a truly awful spot for client SodaStream, who used it to launch their new product, SodaSoak – a gadget which fizzes your bath water. Yeah, right!
Diverse Wellington shoots new tourism campaign
Depictions of a farmer as a drag queen and a real estate agent who moonlights as a stand-up comedian are highlighting the diversity and acceptance found in Wellington as part of a new online tourism campaign targeting Kiwis.
Contagion eases the pain
Contagion, the Auckland full-service indie founded by Dean & Bridget Taylor in 2010, has created a new campaign for Reckitt Benckiser NZ’s high-strength over-the-counter pain control product Nuromol.
PHD Media adds NZ sparkle to new Tiger campaign (updated)
Tiger beer’s new global brand campaign was launched with a fanfare across New Zealand last night, out of PHD Media NZ. The Uncaged campaign aims to shine a spotlight on creative young people who are making a positive impact in the world – particularly in Asia-Pacific.
Y&R refreshes GO Healthy
Y&R has given New Zealand-born natural health supplements brand, GO Healthy a new look and go-to-market strategy, launching this week with a new integrated campaign that calls for every man, woman and child, to ‘Go Be You’.
Holden closing? Tell ’em they’re dreaming
A new Holden campaign hit the airwaves at the weekend, aiming to dispel the misperception that the iconic brand is disappearing from New Zealand.
Samsung launches the Galaxy S9
Samsung has launched its latest flagship devices, the Galaxy S9 and S9+ with a demo event on Auckland’s Waterfront. The Cloud played host to Samsung’s 5 Second Launch where guests were able to witness what PR shop Acumen calls “a truly unique launch experience”. Colenso orchestrated the launch, and released its new demo film, out of Flying Fish.
DDB remakes the 2degrees brand
DDB’s new brand campaign for 2degrees – launched at the weekend with a 60” tvc out of Finch – takes the telco back to its roots of liberating communication, while celebrating how far it’s come.
NZ locations take centre stage in new Singapore Airlines’ brand campaign
Singapore Airlines has unveiled a new global brand campaign, Making Every Journey Personal, featuring two stunning New Zealand locations.
Colenso shoots International Women’s Day
Colenso BBDO has launched a new International Women’s Day campaign for Spark, aimed at encouraging encourage women into leadership.
