“It’s through gritted teeth that B&T admits this Tourism NZ ad is exceptionally good,” reads the intro to this unlikely story published yesterday in Aussie ad/media e-sheet B&T.
Reporters Without Borders unveil FightFakeNews TV spot
To mark World Press Freedom Day (yesterday, 3 May), Paris-based Reporters Without Borders (RSF) launched a #FightFakeNews campaign, because it says this combats disinformation – now one of the biggest challenges for journalism’s defenders.
Y&R asks New Zealanders to ‘look down’ with new Flooring Xtra campaign
After securing the business in January, Y&R has released its first campaign for Flooring Xtra this week, offering New Zealanders ‘style by the square metre’.
Speight’s & DDB celebrate modern Kiwi mateship (updated)
Beer ads have a long history of showing guys enjoying a brew, often at the expense of everything else, says DDB ECD Shane Bradnick, unveiling the agency’s latest Speight’s TV epic.
Contagion shoots Instant Finance with Todd McCracken
Contagion, the Auckland full-service indie founded by Dean & Bridget Taylor in 2010, has produced its first piece of work for Instant Finance since winning the pitch (against 10 other agencies!) four months back.
Energy Online shoots No Regerts follow-up
Energy Online launched its winter campaign over the weekend with two new tvcs introducing a new character for the energy brand – Steve (a close friend of Dave he of the amazing back tattoo).
Bobux NZ goes global (no small feat!)
Looking to accelerate its international growth in 2018, NZ-based shoe brand Bobux is launching its new season with a global campaign created with agency partner Running with Scissors Auckland & London.
DDB mini-drama invites us into the Home of Premium Drama
DDB has created a new tvc campaign to showcase Sky TV as “the home of premium drama”, and still the most viewed drama provider in NZ. The 90sec spot – labelled by the agency as a ‘mini-drama’, is called Poisoned Chalice.
New NZ Triumph Lingerie campaign launches today
Today, Triumph Lingerie officially launched their new global campaign #TogetherWeTriumph in New Zealand, which celebrates women coming together in empowerment. Spearheading the campaign is a tvc out of international integrated communications agency VCCP London.
The Workshop shoots G.J. Gardner six-pack
G.J. Gardner, with brand expertise courtesy of 99 and The Workshop, has launched its new brand campaign We’re Locals Like You – based on six TVCs shot across the country to illustrate the broad community strength of G.J. Gardner.
