Category Archive

TBWA and Independent Liquor have created a new campaign to celebrate the launch of Woodstock Easy Roller, the newest addition to the Woodstock range and a twist on traditional bourbon.

Genesis Energy’s new agency Shine has launched its first brand campaign for the power generator since the company ditched 99 and justONE in July.

L&P has enlisted the help of DDB to launch a new brand positioning, celebrating its ‘refreshing difference’. “L&P is one of those incredible brands and products that is a part of the cultural fabric of New Zealand,” says DDB ECD Shane Bradnick. “This was a fun brief to work on.

J Walter Thompson New York engaged The Sweet Shop and Auckland-based director Melanie Bridge to shoot a tongue-in-cheek TV campaign, featuring talk show host/model Amber Rose (SlutWalk) for US activist charity Period Equity.

At the centre of TSB’s major brand refresh – announced in M+AD yesterday – were a 90 second cinema spot and 60 second TVC, both called Changes, directed by Derin Seale and created by Special Group.

DDB surprised a Queenstown visitor with the drive of his life at BMW’s Alpine xDrive event, rewarding curiosity with a adrenalin-pumping winter driving experience.

The Warehouse has enlisted its creative and brand growth agency, DDB, to promote its change in retail strategy, announcing it will no longer have short-term discounts, instead offering low prices every day – one of the most significant changes in the company’s recent history.

There’s a fresh new look in toilet and facial tissues in supermarkets thanks to ABC Tissue and downtown Auckland creative agency Work Communications’ launch of Fresh, a new brand from the makers of Quilton and Earthcare.

Exposing the secret treasures that Tasmania has on offer as a destination state, Goodoil Films director Justin McMillan and Heckler editor Andrew Holmes teamed up to create a sumptuous and earthy brand film for Tourism Tasmania via Aussie agency Jim Jam.

DDB has launched ecostore’s first brand campaign, exploring the world of tomorrow through a poignant new spot. “The essence of ecostore’s new brand campaign is to create a world of good,” says ecostore marketing director Jemma Whiten. “A world where safe, sustainable, ethical products are the norm.”