As summer inches closer, many Kiwis are cutting the carbs to get their bodies beach-ready. With this in mind, DDB and Speight’s have teamed up to create a humorous new spot that every Kiwi bloke can relate to.
Melbourne shop taps The Avengers star for Jacob’s Creek
“Dear Ed,” writes an Aussie PR person of our acquaintance, “we crossed paths years ago when I was doing PR for Clemenger BBDO Melbourne and Biggsy was CEO – no doubt you’re back in touch with him now he’s back home!
DDB Melbourne taps Cirkus to demo a child’s imagination
To celebrate the launch and to support further fundraising efforts for the new Monash Children’s Hospital Imagination Appeal, DDB Melbourne’s creative team reached out to Cirkus in New Zealand to produce an animated short, demonstrating the power of a child’s imagination.
BC&FD adds lustre to Golden Crunch
Simplot have teamed up with the BC&F Dentsu crew to put a fresh spin on their deliciously moreish, Birds Eye Golden Crunch chips.
ASB, WiTH, Curious sign Wilderpeople’s Rachel House
Downtown Auckland shop WiTH Collective has launched an integrated data-driven campaign and brand relaunch for ASB’s credit card rewards programme, True Rewards.
Sandpit basks in a decade of superlatives
Compiled for M+AD by Colmar Brunton client executive Andy Strain: In most cases an ad on TV will last a season or two before vanishing in the consumer’s subconscious or often forgotten forever. Well, not the case for our number one pick this month.
Voiced by Sam Neill, mate!
Campaign Asia-Pacific has followed up on its recent two-star review of Grey Lynn indie True’s Katie Holmes/Cuba Gooding Jr Air NZ inflight safety video – with no less than a five-star take on the agency’s work, including its latest (the one with the animated Kiwi, Pete, voiced by Sam Neill).
Vodafone embraces optimism with new brand positioning strategy
Vodafone has announced a significant evolution of its brand positioning strategy, strapline and visual identity worldwide – the first changes to one of the world’s best-known brands since the introduction of the Power to you strapline in 2009.
Colenso, Sweet Shop launch new AMI safety campaign
AMI with Colenso BBDO has launched its new purpose with an unconventional insurance commercial that imagines how good a safer world might look.
Nowt so queer as folk
After 25 years of supporting queer & gender-diverse (LGBT) young people, NZ charity Rainbow Youth has taken to TV for the first time with a spot that challenges negative connotations around the use of the word ‘gay’.
