Facebook has unveiled a host of Pages enhancements that aim to help businesses enhance their mobile presence and introduce new tools for better communication with customers.
White in black
Anchor has released a limited-edition run of four million numbered 2L all-black bottles “to help you enjoy a pint of Anchor goodness on game day”.
Why are most brands socially inept?
iSentia’s Claire Waddington reckons most brands are socially inept. She wrote this piece for M+AD to point out the common mistakes marketers make online – and three simple changes brands can make straight away.
Virtual reality in a Nutri-Grain box
Ogilvy NZ’s shopper marketing & digital activation agency Geometry Global NZ and its client Kellogg’s have packed a virtual reality experience into a limited edition Nutri-Grain 500g box.
Gossip star launches celebrity site with MediaWorks
MediaWorks and celebrity journalist Rachel Glucina have formed a joint venture to launch “New Zealand’s hottest entertainment and celebrity news website”.
Two Kiwi campaigns made Gunn’s hot list
Two pieces of NZ work feature prominently in the latest Bullets From Gunn – a collection of 35 new mini-case histories that UK’s The Gunn Report says provide more evidence that creatively awarded work is also highly successful in the marketplace.
Sydney’s Branded Content awards focus on ‘brave’ Kiwis
Content makers and entertainers get their chance to shine at the fourth BEfest Awards, being held in Sydney on Friday 5 November.
Saatchi unveils new Defence Force campaign
The New Zealand Defence Force launches a new recruitment campaign this week, aimed at attracting clever, agile New Zealanders to a career with the Navy, Army and Air Force to fill skill gaps and identify future leaders.
StockGiant.net launches video resource for content producers
nzstockfootage.co.nz has revealed details of its new, internationally focused video stock footage site StockGiant.net. The launch was backed with experience gained locally, says StockGiant managing director Graham Elliott.
Choice Hotels rebrand with NZ in sights
Choice Hotels Asia-Pac has announced a new direction and positioning of the Choice Hotels brand in the market – including a name change from the previous brand Choice Hotels Australasia. The new name better reflects the company’s activities on both sides of the Tasman.
