Top honours – the Supreme Award – went to Chorus at last night’s TVNZ NZ Marketing Awards dinner in the Great Room at the Langham, together with their marketing partners Chameleon Partners, Waxeye, and Contagion for Gigatown, which also won the Technology and Utilities/Communications categories.
With 60% of the country’s smoke alarms having either flat batteries or none at all, FCB has launched a new campaign for the NZ Fire Service, to help get Kiwis checking their smoke alarms regularly.
Burger King has lit a fire under the global burger business with a “declaration of peace” – a temporary truce with McDonald’s. McDonald’s has yet to respond.
Just as M+AD went to press, we heard from the US that McDonald’s has met Burger King’s McWhopper proposal with the proverbial cold shoulder.
NZME presented the second PwC Herald Talk event at SKYCITY this morning, with some of the country’s top global business minds and business community connecting.
Exponential Interactive has today released a whitepaper that discusses the significance of ‘engagement’ – and why the lack of understanding around user engagement leads to misaligned incentives, dissatisfying results and wasted dollars.
APN Outdoor have announced a call for entry into what it promises will be “one of the most exciting creative showdowns of 2015”, Pixel361°.
Sydney’s Joy Agency commissioned Cirkus to execute their creative concepts for H&R Block, a tax preparation company.
As a growing number of brands use Instagram as an advertising channel for their campaigns, the natural visual style of the photo-sharing app is causing many creatives to adapt their work to make it fit well with the medium.
