FCB Media NZ has held on to Volkswagen’s media account despite global consolidation by the German carmaker, according to NBR Online.
Old favourites dig in
Vodafone’s Piggy Sue is still going strong after a year of being on air. “People love the heart-warming story and the cute animal,” says Colmar Brunton client executive Katrin Schulze.
Colenso idea led to new, natural energy drink
V is the most popular energy drink in New Zealand, so when Frucor briefed Colenso BBDO on a new campaign for this iconic Kiwi brand the natural expectation was for a regular campaign for their master brand.
New-look Herald titles debut this weekend
Significant editorial changes will be unveiled this weekend by the Herald on Sunday and Weekend Herald magazines Canvas and Weekend.
Watch your back pocket!
Y&R has devised a cash giveaway campaign to help The Co-operative Bank celebrate ‘Happy Rebate Day’ – the day (in reality, the promo runs for much longer) returns a record $2.1 million to its Kiwi customers.
Phantom sees the light
With over 700 legal and permitted sites nationwide, Phantom Billstickers knows how to get a street poster campaign in front of lots of eyeballs. But when daylight disappears, what happens to those poster views? They disappear too.
Eleven scores in Hong Kong
Whybin\TBWA’s PR arm Eleven has won Gold overnight at the Asia PR Awards in Hong Kong, taking out the Sports Campaign of the Year prize for Les Mills Run the Final.
Westside sweet as
Drinks all round at TV3, which is today celebrating a strong start to the return of westie drama series Westside to NZ screens.
DDB NZ scores rare finals spot in London
DDB’s Steinlager Pure Deep Dive campaign has been listed – alongside Coca-Cola, Dell, HBO, KFC and MasterCard – for the 2016 Warc Prize for Social Strategy (“highlighting the best examples of social ideas that drive business results”). Warc is a global comms site, based in the UK.
Semi Permanent back in town
The annual Semi Permanent creative & design thinking platform returns to Auckland on Friday & Saturday 12-13 August with speakers including Assignment Group ceo Peter Biggs, Designworks chairman Sven Baker, plus a big cast from NZ, the UK, US, Germany, and Australia.
