Spark PR & Activate has produced an adidas NZ video of Wellington Phoenix soccer star Roly Bonevacia demonstrating his remarkable kicking accuracy – for a social campaign featuring similar videos from Özil, Oscar, Alli, and Zidane.
Ad-block fans launch social solution
“We are InfluencerHQ and we are a five-person start up running out of Venture Up (A startup accelerator based in Wellington for the top young entrepreneurs in New Zealand),” writes Omer Hazer, who has put his neck on the line to tell agencies – via M+AD – how much he loves ad-blocker software.
Special’s Oz branch key to Bell win
Bell Tea & Coffee Company has appointed Special Group as its creative agency across all its tea and coffee brands – on both sides of the Tasman.
Marsden Inch salutes true grit
Media Design School Adschool students Nick Edmonds and Hannah Dear have won the Marsden Inch annual MDS scholarship, recognising outstanding, emerging creative talent.
Spark plugs in phone box EV charging stations
Goat Farm CD Vaughn Davis, who’s been doing creative work for Spark for some time, was tapped to star in a test drive of the company’s phone-box electric car charging stations. That’s him – with comedian/podcaster Tim Batt – in the video (which was shot by Spark in-house).
Bloggers & PR make comfortable bedfellows
Blogging is here to stay and is an excellent way for marketers to find out more about and tap in to a topic from someone with genuine knowledge, passion, interest and first-hand experience, says Pead PR’s Deborah Pead commenting on the latest IPREX Blogbarometer international survey which reports bloggers globally welcome more contact by PR agencies.
AA Insurance taps DDB
After completing a review last year, AA Insurance, has appointed DDB Group as its new advertising agency partner. DDB will replace AA Insurance’s current agencies Starcom, Special and Twenty over a three-month transition period.
Indies on the rise
The Colenso BBDO/Proximity combo entered the 2016 Axis Awards season with a remarkable 81 campaigns making it through to the awards finals. FCB was #2 on the list with 60 finalists, while Y&R outdid themselves with 57.
Promotus backs the quitters
Wellington agency GSL Promotus has launched a new TV and digital campaign for New Zealand’s government-funded quit smoking service.
No baby penguins here
In 2014, Clemenger BBDO helped make Nova Energy a household name with the Greg Grover from Nova campaign. “The results were fantastic,” says Nova marketing manager Michael O’Donnell, announcing the return of Greg for a new campaign.
