Mastermind takes off with Emirates

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Emirates has signed up as broadcast partner for TV’s brainiest quiz show Mastermind when it returns to TV ONE at 7.45pm this Sunday (1 May) with newsreader Peter Williams putting local contenders to the test with tough  questions.

New Research: Marketers should rethink agency relationships

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Changing brand and agency roles are negatively impacting the customer experience and marketing’s ability to demonstrate tangible business results, according to a new study that highlights a need for marketers and agencies to transform roles and responsibilities to improve collaboration and business results.

oOh! signs more malls

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oOh! New Zealand is to expand into eight more shopping centres on both the North Island and South Islands with its state-of-the-art digital signage.

#SMCAKL & Chill

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Amar Trivedi reports from the latest Social Media Club Auckland event: Around 300 movers and shakers ditched their ‘binge watch of choice’ to learn about the changing entertainment landscape and the role of social media within it at SMCAKL on Wednesday.