Sophisticated digital marketers are connecting every part of the business with their customers to build highly personal journeys to not only engage, but stay one step ahead of competitors and create total customer satisfaction.
Colenso, DDB, Special, Barnes Catmur, Opti, OMD make Singapore finals
NZ agencies Colenso, DDB, Special Group, Barnes Catmur, ZenithOptimedia and OMD are the Kiwi shops to make the finals for the Campaign Asia-Pacific Australia/New Zealand Agency of the Year.
bcg2 & Mediacom win Realestate.co.nz pitch
bcg2 and MediaCom have won a competitive pitch for creative and media services for Realestate.co.nz – New Zealand’s definitive online property resource for buyers and the real estate industry.
Retarget market returns to ad:tech
Retargeting outfit AdRoll drew a lot of interest at NZME’s ad:tech earlier in the week. “This year’s ad:tech was smaller and more compact than last year,” said Sydney-based managing director Ben Sharp. “For us, this meant more engagement.”
‘Fuck them – we have champagne!’
French satirical magazine Charlie Hebdo has released its latest magazine following the terrorist attacks in Paris with a cover that depicts a man riddled in bullet holes drinking champagne.
Excitable boy
One of the stars at ad:tech was oOh! Media’s remarkable Excite retail screen – an interactive marvel that’s already a hit with food court visitors at Northwest shopping centre, Downtown, Sylvia Park and Botany Town Centre.
Free range is good, right? Well … maybe
Ponsonby-based producer Content Boutique has created a series of short videos to draw attention to genuine free range produce and humanely farmed meat and eggs.
Sue McCarty resurfaces at ad:tech
Sue McCarty, the redoubtable former ceo of the Marketing Association, has joined Australasian content marketing provider Castleford as NZ/Australia general manager. She is seen here yesterday (with business development manager Hamid Mashali) manning the company stand at ad:tech Auckland.
Life after deaf
From February, Sky TV will offer – and pay for the infrastructure – to caption some of its programmes on Prime, with a focus on NZ on Air-funded and primetime content.
Europe dominates at Epica
Apart from two golds for Japan, all winners announced so far at the Epica Awards in Paris – which bills itself as a global creative show – have come from Europe, Russia and Turkey. Nothing for NZ, Australia, the rest of Asia, and Latin America.
