Following extensive research with Australian and New Zealand consumers, Daikin Australasia has developed and launched a new brand campaign, The Best Air Anywhere, created by Sugar&Partners and shot by Chris Dudman of Robber’s Dog, featuring Roberta Flack’s The First Time Ever I Saw Your Face.
A bob each way
APN Outdoor had both the angles covered for their post-RWC congratulations message.the Rugby World Cup.
Pink in the black
Bridgestone Pink Your Ride 2015 campaign raised nearly $60,000 for the New Zealand Breast Cancer Foundation (NZBCF), bringing the total raised since 2008 to nearly $600,000. The creative was by Auckland marketing production agency The Hatchery, while Ponsonby full-service ad agency Blackfoot handled PR, social and internal comms.
AWARD School graduation tomorrow
After a gruelling schedule of 10 briefs in 12 weeks, AWARD School NZ 2015 winds up at a function in Auckland tomorrow night (Wednesday 4 November).
Adschools put 2015 on show
Auckland’s two creative advertising schools are this month taking a different approach to their end-of-year shows of their students’ best work.
Exposure, Fish, Revolver stand & deliver
After three months in the Top 10, Fish’s Kiwibank Independance has made it to No 1 – quite an achievement in a market saturated in creative excellence.
Adshel’s new angle on stereotypes
Adshel is asking marketers and their agencies to join them in reconsidering audience stereotypes and think differently when targeting today’s consumer.
Is 65 the new 55?
TVNZ is adding its weight to those who advise advertisers to ignore the older demographics at their peril – and the broadcaster emphatically is not referring to life insurance and funeral ads.
Arrivals & Departures: The Feds stop a bullet
Former Bullet PR account director Tony Mangan has returned to New Zealand to take up the role of managing partner at Hubbub, a content marketing agency launched in Auckland this week by independent creative agency Federation.
Colenso bid wins Robbie Williams tickets, CDs
ColensoBBDO to be entertained this week by Robbie Williams in support of BOTAB charity The New Zealand Music Foundation.
