OMG ups ante on ad fraud & brand safety

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In a move aimed at taking a lead on digital ad verification and to combat issues of ad fraud, viewability and brand safety, Omnicom Media Group New Zealand has announced a partnership with global security outfit Integral Ad Science.

Marketing app targets tourists in real time

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A new app designed to help tourism operators reach visitors while en route to local attractions will be launched in New Zealand this week. The technology which was developed by Auckland company Skoot, a joint venture between JUCY, Tourism Radio and Putti (a Spark Ventures company), will allow businesses to market directly to tourists planning the next stage of their […]

NSOs sign up

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NZME has signed with a collective of eight national sporting organisations (NSOs) to be a media content provider, dedicated to delivering rich and engaging sport content in New Zealand – Athletics NZ, Basketball NZ, Bowls NZ, Golf NZ, Hockey NZ, New Zealand Tennis, Triathlon NZ and Yachting NZ.

NZME creates CreateMe

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NZME has established a new division called CreateMe which brings together all of their core commercial content creators and commercial strategists.

New results show Snakk growth continues

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Mobile advertising technology company Snakk Media (NZAX: SNK) has today announced its unaudited revenue for the six months ended 30 September 2015. Revenue was $4,580,857, representing year-on-year growth of 13%. NZ grew 42% YOY. Southeast Asia is the fastest growing region for Snakk, as revenues increase sevenfold.